Mobile Marketing Works, Check Out Why
Posted: Tue Jan 07, 2025 6:09 am
In 2014 , mobile advertising is expected to grow by 75.1% , representing $31.45 billion, and is almost a quarter of what is spent on digital advertising globally.
The average person checks their cell phone 150 times a day .
There are more cell phones on the planet than televisions.
There are more people with cell phones than with bank accounts and credit cards .
50 % of users in Mexico access the Internet through smartphones .
We spend an average of 5h and 30min online .
Half of Internet users have purchased a product or service after seeing advertising on the Internet.
In Mexico , in 2013, digital marketing actions focused mainly on email campaigns 56 % and search engine advertising 59% .
Leaving mobile advertising at 18%, this presents a great opportunity to use them in marketing .
I invite you to also learn about the characteristics of scientific marketing .
Mobile Marketing: Campaigns on Devices
The digital channels through which we communicate with customers paraguay phone number varied and each has a particular strategy that must be complemented with others to increase its effectiveness.
Mobile Marketing : Communication Channels
Below is a description of each means of communication on mobile devices :
Email : This remains the main means of contact with customers. It is economical and has a very wide reach. It has a high return on investment compared to other channels and can also track its results.
80 % of people read emails on mobile devices .
The average person takes 90 minutes to respond to an email .
It is the preferred means of contact for all ages for promotional messages with 77% .
Social media advertising is overrated, every company wants to be on social media, yet most focus only on vanity metrics ( number of followers , likes, reposts, views) and not on actual social media-induced sales.
71 % of Twitter posts are ignored . Only 23% generate a response.
88 % of Facebook posts go unread .
With changes to Facebook's algorithm, companies are seeing a decline in their interactions.
Quick Response (QR) codes help us integrate the physical store experience with the online store .
Its main objective is to invite customers to learn about and use a mobile application , as well as offer them coupons and deals.
The response is immediate once the code is read .
It can be followed .
Creating and placing a QR code is free .
Although it seems like a technology that is on the way out , there are 4 billion cell phones in the world that can receive text messages.
98 % of text messages are read.
Text messages are read on average within 5 seconds of being received.
The average response time is 90 seconds for an SMS.
Push notifications allow an app to send a notification to the user without the user having to open the app . There are over 2.6 million apps across iPhone, Android, Blackberry and Windows and over half of users enable notifications in their apps.
With in- app notifications, you have 3 times more retention and the app opens 80 % .
For a campaign to be effective, it has to be:
Relevant, standing out from the huge amount of information that customers receive.
That maximizes available resources, that does more with less.
Achieve your goal (usually, increase sales).
That their results can be measured.
The average person checks their cell phone 150 times a day .
There are more cell phones on the planet than televisions.
There are more people with cell phones than with bank accounts and credit cards .
50 % of users in Mexico access the Internet through smartphones .
We spend an average of 5h and 30min online .
Half of Internet users have purchased a product or service after seeing advertising on the Internet.
In Mexico , in 2013, digital marketing actions focused mainly on email campaigns 56 % and search engine advertising 59% .
Leaving mobile advertising at 18%, this presents a great opportunity to use them in marketing .
I invite you to also learn about the characteristics of scientific marketing .
Mobile Marketing: Campaigns on Devices
The digital channels through which we communicate with customers paraguay phone number varied and each has a particular strategy that must be complemented with others to increase its effectiveness.
Mobile Marketing : Communication Channels
Below is a description of each means of communication on mobile devices :
Email : This remains the main means of contact with customers. It is economical and has a very wide reach. It has a high return on investment compared to other channels and can also track its results.
80 % of people read emails on mobile devices .
The average person takes 90 minutes to respond to an email .
It is the preferred means of contact for all ages for promotional messages with 77% .
Social media advertising is overrated, every company wants to be on social media, yet most focus only on vanity metrics ( number of followers , likes, reposts, views) and not on actual social media-induced sales.
71 % of Twitter posts are ignored . Only 23% generate a response.
88 % of Facebook posts go unread .
With changes to Facebook's algorithm, companies are seeing a decline in their interactions.
Quick Response (QR) codes help us integrate the physical store experience with the online store .
Its main objective is to invite customers to learn about and use a mobile application , as well as offer them coupons and deals.
The response is immediate once the code is read .
It can be followed .
Creating and placing a QR code is free .
Although it seems like a technology that is on the way out , there are 4 billion cell phones in the world that can receive text messages.
98 % of text messages are read.
Text messages are read on average within 5 seconds of being received.
The average response time is 90 seconds for an SMS.
Push notifications allow an app to send a notification to the user without the user having to open the app . There are over 2.6 million apps across iPhone, Android, Blackberry and Windows and over half of users enable notifications in their apps.
With in- app notifications, you have 3 times more retention and the app opens 80 % .
For a campaign to be effective, it has to be:
Relevant, standing out from the huge amount of information that customers receive.
That maximizes available resources, that does more with less.
Achieve your goal (usually, increase sales).
That their results can be measured.