How Hard ID data can be useful
Posted: Tue Jan 07, 2025 5:27 am
Example: a customer regularly buys goods in an online store. At first, he bought inexpensive things, but over time, his needs and financial capabilities changed: now he is ready to spend more.
Important changes have occurred: the client has a macedonia whatsapp phone number baby and he himself has taken up sports seriously. All these events have affected his shopping list and consumer behavior.
The company wants to retain this client and make him a regular customer. To do this, it needs to track purchases and through them learn about events in the client's life in a timely manner and offer him relevant products and promotions.
Let's look at what anonymous identifiers allow marketing to do.
Segment the audience . By selecting the necessary criteria from an array of information, marketers can identify the most precise and narrow segments of the target audience. Since data from a variety of sources is linked to Hard ID, the audience can be easily divided into groups based on a variety of characteristics: from gender, age, and marital status to interests, worldview, and favorite time to watch YouTube videos.
Personalize the customer experience . It is easier to tailor advertising offers to the preferences and behavior of each individual customer if you have the most complete information about them.
Track the customer journey . Hard ID helps companies easily monitor customer actions and analyze interactions with them across different marketing channels: from website visits to email openings and social media activity.
Measure marketing effectiveness . By linking customer IDs to different marketing activities, a company can track advertising effectiveness and adjust campaigns in a timely manner. Analysis of user behavior with different Hard IDs will show who responds better to videos during lunchtime, and who is better off receiving push notifications with information about a special offer in the evening.
In our opinion, the accuracy and flexibility of Hard ID-based solutions will grow with the emergence of more market participants willing to share data. This means that the demand for such tools will also grow.
Important changes have occurred: the client has a macedonia whatsapp phone number baby and he himself has taken up sports seriously. All these events have affected his shopping list and consumer behavior.
The company wants to retain this client and make him a regular customer. To do this, it needs to track purchases and through them learn about events in the client's life in a timely manner and offer him relevant products and promotions.
Let's look at what anonymous identifiers allow marketing to do.
Segment the audience . By selecting the necessary criteria from an array of information, marketers can identify the most precise and narrow segments of the target audience. Since data from a variety of sources is linked to Hard ID, the audience can be easily divided into groups based on a variety of characteristics: from gender, age, and marital status to interests, worldview, and favorite time to watch YouTube videos.
Personalize the customer experience . It is easier to tailor advertising offers to the preferences and behavior of each individual customer if you have the most complete information about them.
Track the customer journey . Hard ID helps companies easily monitor customer actions and analyze interactions with them across different marketing channels: from website visits to email openings and social media activity.
Measure marketing effectiveness . By linking customer IDs to different marketing activities, a company can track advertising effectiveness and adjust campaigns in a timely manner. Analysis of user behavior with different Hard IDs will show who responds better to videos during lunchtime, and who is better off receiving push notifications with information about a special offer in the evening.
In our opinion, the accuracy and flexibility of Hard ID-based solutions will grow with the emergence of more market participants willing to share data. This means that the demand for such tools will also grow.