How to create a brand identity: 4 key tips
Posted: Tue Jan 07, 2025 5:19 am
Brand identity is the essence of a business, including the unique and non-transferable features that make it up. That's why it's important to fully understand what it is, what its advantages are, and how to build one.
“Giant” brands such as Google, Visa, Coca-Cola, Nike or Disney, to name a few, have elements and characteristics that make up their personality. Of course, in these cases, there are extensive Brand teams that carry out this task.
The good news is that any business, no matter how big or cambodia phone data small, has a lot of room for action to generate an unforgettable brand identity that will make it stand out from its competitors and allow it to grow. That's why today we're going to explain everything about this topic.
Let's find out all about brand identity !
What is brand identity?
Brand identity is the set of visual, verbal and conceptual elements that identify a brand. It is the way it presents itself to the world and how it wants to be perceived by its customers.
Brand identity includes not only visual aspects such as logo and colors, but also tone of voice, typography and other elements that help differentiate the brand from the competition.
Let's think about Disney's brand identity, for example. You probably thought of Mickey, his colors, generation-defining movies, and theme parks. And that's right, their identity is centered around entertainment and fun - this is symbolized in everything the company does.
This “personality” is represented in a brand identity manual or brand book that compiles all the information that corresponds to the business profile. Brand identity is consistent when it is reflected in all the elements that compose it.
"Your brand is what people say about you when you're not in the room." Jeff Bezos, founder of Amazon.
Now that it is clear what brand identity is , let's look at the pieces that make it up.
Elements of brand identity
The elements that make up the brand identity are:
Mission: This is the purpose of the business' existence and what sets it apart from the rest. This is fundamental to building any brand!
Vision: This is the destination you want to reach. As it sets a course, it strongly influences decision-making and strategy definition.
Values: are the principles and beliefs that guide the brand to achieve a specific objective.
Customer experience : This is related to the idea of promise that we already mentioned. It refers to the emotions or sensations that your brand seeks to generate. Some examples are: warmth, closeness, luxury, exclusivity, movement, risk, improvement, etc.
Logo : In relation to the brand's visual identity, this is one of the elements that stands out the most, since it is the image that symbolizes it.
Slogan : This short phrase aims to impact the target audience and capture their attention. It usually expresses part of the values.
Color palette: is the range of tones that visually represents the brand identity .
Photos and designs: the content published on social media serves to express and reinforce the brand's visual identity. The colours of banners, for example, or the composition of product photographs make a difference.
“Giant” brands such as Google, Visa, Coca-Cola, Nike or Disney, to name a few, have elements and characteristics that make up their personality. Of course, in these cases, there are extensive Brand teams that carry out this task.
The good news is that any business, no matter how big or cambodia phone data small, has a lot of room for action to generate an unforgettable brand identity that will make it stand out from its competitors and allow it to grow. That's why today we're going to explain everything about this topic.
Let's find out all about brand identity !
What is brand identity?
Brand identity is the set of visual, verbal and conceptual elements that identify a brand. It is the way it presents itself to the world and how it wants to be perceived by its customers.
Brand identity includes not only visual aspects such as logo and colors, but also tone of voice, typography and other elements that help differentiate the brand from the competition.
Let's think about Disney's brand identity, for example. You probably thought of Mickey, his colors, generation-defining movies, and theme parks. And that's right, their identity is centered around entertainment and fun - this is symbolized in everything the company does.
This “personality” is represented in a brand identity manual or brand book that compiles all the information that corresponds to the business profile. Brand identity is consistent when it is reflected in all the elements that compose it.
"Your brand is what people say about you when you're not in the room." Jeff Bezos, founder of Amazon.
Now that it is clear what brand identity is , let's look at the pieces that make it up.
Elements of brand identity
The elements that make up the brand identity are:
Mission: This is the purpose of the business' existence and what sets it apart from the rest. This is fundamental to building any brand!
Vision: This is the destination you want to reach. As it sets a course, it strongly influences decision-making and strategy definition.
Values: are the principles and beliefs that guide the brand to achieve a specific objective.
Customer experience : This is related to the idea of promise that we already mentioned. It refers to the emotions or sensations that your brand seeks to generate. Some examples are: warmth, closeness, luxury, exclusivity, movement, risk, improvement, etc.
Logo : In relation to the brand's visual identity, this is one of the elements that stands out the most, since it is the image that symbolizes it.
Slogan : This short phrase aims to impact the target audience and capture their attention. It usually expresses part of the values.
Color palette: is the range of tones that visually represents the brand identity .
Photos and designs: the content published on social media serves to express and reinforce the brand's visual identity. The colours of banners, for example, or the composition of product photographs make a difference.