Business practice in marketing
Posted: Tue Jan 07, 2025 4:52 am
Nowadays, it is interesting to analyze how Latin American companies carry out their business praxis when facing the new challenges demanded by the socio-economic context of each country, even more so in those where the economy has led them to be immersed in crisis situations or declines in their sales and profits.
Faced with these situations, it is almost certain that many questions arise, and one of them is whether it is possible to "sell more" in times of crisis. And although it may not seem so, the answer is yes. It is not an easy task, but it is not impossible either. To do so, management must adopt strategies in accordance with each of the company's particular situations, which in my opinion do not escape our common sense.
Within business practice we cannot leave aside a marketing plan , for which it is required that the people who integrate it and its management clearly know the organizational objectives and beyond knowing them, understand them and present marketing actions that are directed to achieve them.
Tips for putting business praxis into practice in marketing:
Grow your customers: If you already have a well-structured sample of customers, you must maintain it, take care of it and foster their trust. The important thing is that you are part of your customer's growth; this kenya phone number allow you to achieve customer loyalty and customer satisfaction and therefore increase your sales. Remember that a satisfied customer will surely recommend you and this will attract new customers.
Review your market and look for new clients: getting stuck in the crisis and not seeing the opportunities that may arise is your worst mistake. Be clear about your target, the scope of your products and services, who you have reached, who you want to reach, and expand your areas of attention.
Consider different ways of marketing : Nowadays, there are many ways to do offline and online marketing ; don't waste any of them. Even evaluate if there are possibilities of establishing commercial exchanges where synergy between companies is consolidated and you offer one of your services. This is very helpful and is widely used among companies. Just evaluate those that best adapt to your products and/or services, organize them, generate your ideas, plan them and apply them. Even in times of crisis, it is necessary to invest, if what you want is to see reinvestment in the short and/or medium term.
These tips are just a small sample of the business practices that should be followed in terms of marketing in order to achieve their objectives.
Faced with these situations, it is almost certain that many questions arise, and one of them is whether it is possible to "sell more" in times of crisis. And although it may not seem so, the answer is yes. It is not an easy task, but it is not impossible either. To do so, management must adopt strategies in accordance with each of the company's particular situations, which in my opinion do not escape our common sense.
Within business practice we cannot leave aside a marketing plan , for which it is required that the people who integrate it and its management clearly know the organizational objectives and beyond knowing them, understand them and present marketing actions that are directed to achieve them.
Tips for putting business praxis into practice in marketing:
Grow your customers: If you already have a well-structured sample of customers, you must maintain it, take care of it and foster their trust. The important thing is that you are part of your customer's growth; this kenya phone number allow you to achieve customer loyalty and customer satisfaction and therefore increase your sales. Remember that a satisfied customer will surely recommend you and this will attract new customers.
Review your market and look for new clients: getting stuck in the crisis and not seeing the opportunities that may arise is your worst mistake. Be clear about your target, the scope of your products and services, who you have reached, who you want to reach, and expand your areas of attention.
Consider different ways of marketing : Nowadays, there are many ways to do offline and online marketing ; don't waste any of them. Even evaluate if there are possibilities of establishing commercial exchanges where synergy between companies is consolidated and you offer one of your services. This is very helpful and is widely used among companies. Just evaluate those that best adapt to your products and/or services, organize them, generate your ideas, plan them and apply them. Even in times of crisis, it is necessary to invest, if what you want is to see reinvestment in the short and/or medium term.
These tips are just a small sample of the business practices that should be followed in terms of marketing in order to achieve their objectives.