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6 Tips for Using SERP Features to Increase Your Online Visibility

Posted: Tue Jan 07, 2025 4:17 am
by phonenumberlist
Example of video carousel
These snippets are a useful way for searchers to find product, tutorial, or event videos.

Sitelink
These additional links sometimes appear below the organic search results in a Google SERP.

Sitelinks provide direct access to specific sections or pages of a website, making it easier for users to navigate and find relevant content without going through the main site's homepage.


Example of sitelinks
Consider the case of StudioSuits, a bahamas whatsapp premium brand specializing in a wide range of suits, including men’s tweed, wool, and linen suits . StudioSuits earned sitelinks in the SERP by strategically optimizing its product pages.

The result? A better user experience to drive traffic to the right pages for purchase, improving conversion rates.

Here are some ways to increase your chances of getting SERP features on Google:

Tip - 1. Do a keyword research
The first step in using SERP features to increase your online visibility is to perform keyword research.

Your goal? Find keywords that could trigger the SERP features you want to achieve. To do this, you can use tools like Google Keyword Planner, SEMrush, and Ahrefs.

These tools share data on how often different keywords are searched (keyword volume) and how competitive they are (keyword difficulty).