Focus on the benefits you can offer the customer
Posted: Tue Jan 07, 2025 4:16 am
Average ecommerce cart value
The goal for a healthy business is to increase the value of this data, which is why we are addressing the topic.
In this Prestashop guide I will show you the first steps to take to increase this value:
1# Focus on the benefits you can offer the customer
The customer must be welcomed, pampered, and guided, if we want them to buy. One of the most appreciated and attractive benefits is free shipping . Of course, sometimes shipping has a cost that weighs on the business, so it is often granted to the customer who reaches a shopping cart with an amount greater than a certain new zealand phone number amount (for example for a purchase greater than 150 euros, in order to encourage users to continue buying).
The benefit must be inserted in the cart in a very clear and visible way.
I recommend, where possible, testing with 2 types of shipping: one that is always free and one that is free starting from a certain amount, with 2 versions of A/B checkout , and checking which of the 2 converts better.
2# Make the presentation of articles more immediate
Advising the customer who is viewing a product, items from the same category that may interest them, or accessories suitable for completing the purchase. E-commerce is popular for the vast choice of products that are presented to the customer in a few seconds. This can be done with a paid module that we find on the PrestaShop marketplace: when a product is viewed, a screen appears that says: “Frequently bought together” or “Recommended items” .
The goal for a healthy business is to increase the value of this data, which is why we are addressing the topic.
In this Prestashop guide I will show you the first steps to take to increase this value:
1# Focus on the benefits you can offer the customer
The customer must be welcomed, pampered, and guided, if we want them to buy. One of the most appreciated and attractive benefits is free shipping . Of course, sometimes shipping has a cost that weighs on the business, so it is often granted to the customer who reaches a shopping cart with an amount greater than a certain new zealand phone number amount (for example for a purchase greater than 150 euros, in order to encourage users to continue buying).
The benefit must be inserted in the cart in a very clear and visible way.
I recommend, where possible, testing with 2 types of shipping: one that is always free and one that is free starting from a certain amount, with 2 versions of A/B checkout , and checking which of the 2 converts better.
2# Make the presentation of articles more immediate
Advising the customer who is viewing a product, items from the same category that may interest them, or accessories suitable for completing the purchase. E-commerce is popular for the vast choice of products that are presented to the customer in a few seconds. This can be done with a paid module that we find on the PrestaShop marketplace: when a product is viewed, a screen appears that says: “Frequently bought together” or “Recommended items” .