36.6% of the companies surveyed agree that they would rate the results they obtain from their email marketing with an 8, followed by 32% who would rate them with a 7. Therefore, almost 70% of the participants would be around remarkable.
As for the lowest ratings, in 2024, it is mentioned that the lowest percentages are in the categories of “fail” and “excellent” , but no specific figures are provided.
Email marketing trends: how much do Spanish companies invest?
In 2024, the outlook for email marketing investment expectations reflects a split among the companies surveyed. 53.6% of them indicate that they plan to maintain the level of investment , while 45.1% intend united kingdom number data to increase it. This optimism contrasts with the more conservative outlook of 1.3% who expect a decrease in investment.
This scenario is different from the previous year, where 49% of companies expected investment to remain the same, 47.1% expected an increase and only 3.9% expected a decrease. This difference suggests greater confidence in email marketing strategies in 2024, perhaps driven by the growth and evolution observed in the channel.
When companies are asked about the percentage of their budget invested in email marketing, 36.6% do not know, while the same percentage (36.6%) say that less than 10% of the total marketing budget is spent on it. Finally, we see that very few companies (1.3%) invest more than 60% of the budget.