KOLs in various sectors as well as a team
Posted: Mon Jan 06, 2025 10:52 am
More about PR, KOL & Social media in China in 2024 PR campaign in China The importance of public relations in China PR through Chinese news agencies is the most effective in terms of results and price. When hiring an agency like ours, you not only get a team of public relations experts working on your project, but you also have access to an extensive network of Chinese media, KOLs, and newspapers on various platforms. Public relations should be included in your communication strategy in China. Micro-influenceurs & KOCs Chinese influencers and KOCs are “public” personalities who have gained influence with brands in recent years.
Micro-influencers and KOCs (Key Opinion Consumers) are, as their el salvador telegram number name suggests, influencers with a smaller audience than celebrities or KOLs, but don't be fooled by their number of followers . Indeed, there's a reason we're mentioning them here: Micro-influencers are cheaper than Stars and Big Kols in 2024. They have fewer referrals, which makes them more authentic in the eyes of consumers. This means that even on a small budget, you can hire an influencer. Little Red Book agency content & KOL KOLs: Key Opinion Leaders Public relations are handled by thought leaders on social media, billboards and paid ads.
KOLs are available on any platform that exists, they are creative people who can tailor their content to make it appealing to their subscribers, no matter what industry they specialize in. While this type of collaboration is an amazing tool in reaching your target audience, working with a Kols is no easy feat. In addition, many "fake" influencers are joining the dance, making the task of choosing a Kol even more complicated for foreign brands. An agency like ours has a network of that is still working to develop this network.
Fan bingbing on Social media Work with Chinese Celebrities? While it is tempting to look to collaborate with stars, be aware that unless you are a well-known brand or have a big budget, this might not be the best option for you. However, when this type of collaboration works, the results are fruitful. You wont sell thousands of units in a minutes in 2024. BUT these stars are seen as experts and can have a huge impact on a brand's reputation in China.
Micro-influencers and KOCs (Key Opinion Consumers) are, as their el salvador telegram number name suggests, influencers with a smaller audience than celebrities or KOLs, but don't be fooled by their number of followers . Indeed, there's a reason we're mentioning them here: Micro-influencers are cheaper than Stars and Big Kols in 2024. They have fewer referrals, which makes them more authentic in the eyes of consumers. This means that even on a small budget, you can hire an influencer. Little Red Book agency content & KOL KOLs: Key Opinion Leaders Public relations are handled by thought leaders on social media, billboards and paid ads.
KOLs are available on any platform that exists, they are creative people who can tailor their content to make it appealing to their subscribers, no matter what industry they specialize in. While this type of collaboration is an amazing tool in reaching your target audience, working with a Kols is no easy feat. In addition, many "fake" influencers are joining the dance, making the task of choosing a Kol even more complicated for foreign brands. An agency like ours has a network of that is still working to develop this network.
Fan bingbing on Social media Work with Chinese Celebrities? While it is tempting to look to collaborate with stars, be aware that unless you are a well-known brand or have a big budget, this might not be the best option for you. However, when this type of collaboration works, the results are fruitful. You wont sell thousands of units in a minutes in 2024. BUT these stars are seen as experts and can have a huge impact on a brand's reputation in China.