Gastro trend #1: Lunch and brunch celebrate comeback

[tanjimajuha20]

The year 2024 brought a breath of fresh air to the gastronomy industry. Lunch and brunch options that were once popular but had been somewhat neglected in the meantime celebrated a strong comeback, while flexible menu concepts and spontaneous restaurant visits became increasingly important. Outdoor dining and street food conquered the scene, especially in summer, and offered a variety of taste experiences. We present belarus phone data the current trends in gastronomy in 2024 and provide an exciting outlook for the coming year.

Contents

Gastro trend #2: Away from rigid menus, towards more flexibility
Gastro trend #3: Eating out spontaneously instead of making long-term reservations
Gastro-Trend #4: Introductory prices as an opportunity for new guests
Gastro Trend #5: Outdoor Dining and Street Food
Gastro-Trend #6: Prices had to be adjusted
Gastro-Trend #7: AI finds its way into the gastronomy industry
Trend Outlook: What the Gastronomy Industry Can Expect in 2025

Gastro trend #1: Lunch and brunch celebrate comeback
In 2024, a trend emerged in the catering industry that was probably unexpected for many: the classic times of day, lunch and brunch, became more important again. While many restaurants have focused on evening opening hours and elaborate menus in recent years, seemingly "unimportant" times have come back into focus. Guests want offers that can be spontaneously integrated into their everyday lives - be it a relaxed meal during the lunch break or an enjoyable Sunday brunch.



Gastro trend #2: Away from rigid menus, towards more flexibility
In 2024, more and more fine-dining restaurants said goodbye to rigid menu and time concepts that left guests little room for maneuver. Today, however, the focus is no longer just on the cuisine, but on the overall experience . Restaurants that focus on spontaneous and individual offers create a more inviting atmosphere - and it pays off: guests come back not only for the food, but also because of the feeling of being welcome - keyword: emotional selling .