Guide to B2B Marketing in China

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China is a huge market, and it’s one of the most important markets to enter for any business. It’s not easy, though, so we have created this guide on B2B marketing in China to help you get started! We’ll be covering topics such as; different online channels for B2B marketing, best strategies, and ideas on how to create content that will resonate with Chinese customers.

Don’t worry if you’re just starting out here. This post will help you through all stages of marketing in China and make sure that your campaign resonates with local audiences. So let’s get started!

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China: The place to be for both B2C and B2B companies
For most people, the first thing that will come to their mind is that China’s booming cambodia telegram number middle class means big business for B2C companies. Indeed, as Chinese consumers are fond of foreign products and spend the most on luxury items, it has become an increasingly lucrative market that many Western-based businesses have taken advantage of by increasing sales considerably over the last few decades.

In fact, back in 1978, Chinese President Deng Xiaoping, who was focused on economic development since the 70s, achieved the 2000s to increase by fourfold in China’s economic output. Meanwhile, in the 1990s, China joined global organizations, and by 2010 it became the second-largest economy in the world after the United States.

The recent decades have seen remarkable growth to catapult China into a manufacturing hub as well as a promising business place for foreign companies, that are trying to enter this competitive market.

B2B Marketing in China: transactions value
How were B2B companies revolutionalized in China?
In 2018, China saw 60 thousand new foreign-invested enterprises. From 2010 to 2016, the number of annual registrations varied between 23 and 28 thousand with a stable trend. Preliminary figures from 2019 show that this has fallen back down again to 2017 levels. However, with the economic recovery after the Covid-19 pandemic, new companies have established themselves in China.

Growing demand for cross-border B2B e-commerce
China’s cross-border B2B market size amounted to 3 trillion yuan (approximately $426 billion) in 2019 according to iiMedia, and is expected to reach 13 trillion by 2025, it is a huge market.

In 2019, cross-border B2B e-commerce represented 74% of China’s cross-border e-commerce market, accounting for 3.7 trillion yuan when measured by its market size.

B2B Marketing in China: Share-of-cross-border-B2B-e-commerce-in-Chinas-cross-border-e-commerce-market-2016-2019-with-forecasts-until-2025
Furthermore, China’s B2B cross-border e-commerce is expected to grow further to 14 trillion yuan in 2025.