Choose the ideal platform for you.
Define your business concept and target market.
Take good product photos.
Analyze which sweets are suitable for your business.
Constantly monitor the expiration date of products.
Determine a catchy brand name and logo.
1. Choose the ideal platform for you
An online store is essential for selling sweets online.
Sometimes people start their sales through social media. While these are great tools for driving traffic to your store and engaging with your customers, they don’t allow for scalability and processes become more difficult as businesses grow.
For this reason, it is advisable to number library use a platform that allows you to automate payment and shipping methods with an attractive design. Tiendanube is an intuitive, responsive and easy-to-use platform with which you will not need programming or design knowledge to get started.
Boost your brand by creating your own online store.
2. Define your business concept and target market
Sweets are consumed all over the world, so a business selling these products can have different concepts, but it is important to define it in order to know the profile of our clients and ensure success.
There are stores that specialize in a type of candy, such as those that offer natural, homemade, imported, sugar-free candy, candy-making businesses, etc. Don't limit your creativity and find something that sets you apart from the competition.
3. Take good product photos
Product photos are one of the elements that will help you capture the attention of your customers, especially when you sell online because, unlike a candy store with a physical point of sale, in an online store the sweets cannot be observed in detail or their smells perceived.
Make the most of your products and their colors. If possible, use materials that contrast with the colors of the sweets and create scenes that match your brand's concept.
4. Analyze which sweets are suitable for your business
If you have a small budget, you won't be able to offer a wide variety of sweets, but you can start with those that best suit your business and gradually increase the variety of products.
If you choose a specialty candy business, stick to the concept and don't mix in other varieties.
5. Constantly monitor the expiration date of products
Although sweets have a long shelf life, it is important to ensure that they are suitable for consumption because the main customers will be girls and boys.
You can make a change to your inventory control to add a section with the expiration date and create alerts that notify you when a batch of products is close to expiration.
6. Determine a catchy brand name and logo
Brand image and identity are key aspects for selling online because they are the main differentiators compared to other brands that sell the same thing as you. The important thing about both is that they must be simple, eye-catching and easy to remember.