[Infobox]If your restaurant is located in a listed building or in a historically significant area, you must observe additional monument protection requirements with regard to conversion, renovation and design measures.[/Infobox]
Location analysis in the catering industry – an example
The best way to find iran phone data the best possible location for your restaurant is to use an evaluation matrix . This approach allows you to systematically evaluate and compare different locations that could be considered. Not all location factors are equally important in the restaurant industry. Therefore, assign a weighting to each factor on a scale of 1 (unimportant) to 5 (very important). This will help you to evaluate the importance of each factor in relation to the others.
(evaluation) Location B
(evaluation) Location C
(evaluation)
purchasing power 4 8 (=32) 7 (=28) 6 (=24)
demand 4 7 (=28) 8 (=32) 7 (=28)
walk-in customers 3 9 (=27) 6 (=18) 8 (=24)
parking spaces 2 6 (=12) 9 (=18) 7 (=14)
Rent 3 5 (=15) 4 (=12) 8 (=24)
competition 5 4 (=20) 6 (=30) 5 (=25)
In total 134 138 139
Now compare the total ratings of all locations . The location with the highest total (here: location C) is theoretically the best place for your catering business, as it appears to be the most advantageous based on the criteria and weightings you defined.
Conclusion: The right location for your restaurant
Before you can open your restaurant, you need to carry out a thorough location analysis. The reason is quite simple, especially in the catering industry: a poorly chosen location can be the cause of numerous challenges and, in the worst case, even mean the failure of your business. In addition, changing the location is often not feasible in the short term or involves considerable expense and effort.
You may also find that there is no ideal location, either due to high costs or because there is no suitable space available in your preferred area. Don't let this discourage you. An alternative could be a pop-up restaurant , opening in one location for a limited time. Or operating a food truck , which gives you the flexibility to explore different locations and go directly to where your target customers are.