Global Sales Engagement Advisor
Posted: Mon Jan 06, 2025 9:13 am
Today, let's explore how to formulate a reasonable membership "pricing system" from four dimensions. The great potential revenue source of the membership model. The best time to increase or reduce prices. The difference between free value-added and free gifts. Common wrong pricing methods. A potential source of income from the membership model Most brands tend to focus on the membership model when trying to increase their long-term revenue sources. However, building a membership brand with multiple pricing tiers requires creativity, self-discipline and rigorous analysis. Doing these three things will only make product managers appreciate in value. Good product managers are very scarce.
Product managers who understand users, business and data romania whatsapp resource are still in high demand after leaving the Internet. On the contrary, product managers who only do simple messaging, inefficient execution and shallow thinking may not be able to survive the torrent of the next 10 years. View details > So the first thing is to understand what are the possible sources of income from the membership model? . Subscription model Since membership can almost be defined as "continuously providing value to members during the membership period", most membership companies choose the "subscription payment model". Especially after the success of Amazon membership and paid membership, the subscription model has almost become the standard for various emerging businesses.
To build a healthy and sustainable subscription model, you need to pay attention to the following points: Tiered - at least provide a choice This is metaphysics. Many brands only provide members with a single-price subscription product that lacks differentiation; and tiered pricing can not only provide companies with greater flexibility and choice space, but also cater to the diverse needs of consumers. Research shows that most people like to choose from multiple options. Three options are ideal because most people tend to choose the middle one. Fighting for membership upgrades If the membership tiers are divided based on user types such as students, individuals, and companies, there will not be many opportunities to motivate members to upgrade.
Product managers who understand users, business and data romania whatsapp resource are still in high demand after leaving the Internet. On the contrary, product managers who only do simple messaging, inefficient execution and shallow thinking may not be able to survive the torrent of the next 10 years. View details > So the first thing is to understand what are the possible sources of income from the membership model? . Subscription model Since membership can almost be defined as "continuously providing value to members during the membership period", most membership companies choose the "subscription payment model". Especially after the success of Amazon membership and paid membership, the subscription model has almost become the standard for various emerging businesses.
To build a healthy and sustainable subscription model, you need to pay attention to the following points: Tiered - at least provide a choice This is metaphysics. Many brands only provide members with a single-price subscription product that lacks differentiation; and tiered pricing can not only provide companies with greater flexibility and choice space, but also cater to the diverse needs of consumers. Research shows that most people like to choose from multiple options. Three options are ideal because most people tend to choose the middle one. Fighting for membership upgrades If the membership tiers are divided based on user types such as students, individuals, and companies, there will not be many opportunities to motivate members to upgrade.