You already know who you are addressing, now what?
Posted: Mon Jan 06, 2025 9:08 am
How to introduce influencer marketing into your digital marketing campaign?
As with every marketing guide you've ever read, the first step in creating an influencer marketing campaign is to analyze and understand your target audience.
Find influencers.
Use social media to locate them and make a list of those that best fit your brand by theme.
Analyze the followers of the preselected influencers.
Once you have made a list of those influencers that could be a good fit for you, you must:
Check that your influencers' followers are real. Nowadays, the rate of fake followers, or boots, is very high. To check that the accounts meet the minimum requirements that you should demand, use a tool that provides you with a complete report, for example, Hypeauditor . We all have fake followers, but look for an influencer whose percentage of real followers must be higher than 75%, this will be an indication that they have not bought them.
Analyze the engagement rate. It will sri lanka phone data be of no use to you to work with influencers who have a thousand followers who are in line with your brand's interests if their impact on them is zero. Review their feedback, check the level of participation in the conversations and evaluate whether the response is adequate.
Check that their audience is aligned with your brand. Study the list of those followers whose audience and topic fit your interests and evaluate their true level of mass mobilization. Now that the fence has become smaller, put the influencers under the microscope. Of course, this is something you have already done previously, but at this point, you need to be much more thorough. Check that their image is beneficial to your company, which other brands they work with, how they communicate and what they communicate. After that, decide what will be the best image for your company.
As with every marketing guide you've ever read, the first step in creating an influencer marketing campaign is to analyze and understand your target audience.
Find influencers.
Use social media to locate them and make a list of those that best fit your brand by theme.
Analyze the followers of the preselected influencers.
Once you have made a list of those influencers that could be a good fit for you, you must:
Check that your influencers' followers are real. Nowadays, the rate of fake followers, or boots, is very high. To check that the accounts meet the minimum requirements that you should demand, use a tool that provides you with a complete report, for example, Hypeauditor . We all have fake followers, but look for an influencer whose percentage of real followers must be higher than 75%, this will be an indication that they have not bought them.
Analyze the engagement rate. It will sri lanka phone data be of no use to you to work with influencers who have a thousand followers who are in line with your brand's interests if their impact on them is zero. Review their feedback, check the level of participation in the conversations and evaluate whether the response is adequate.
Check that their audience is aligned with your brand. Study the list of those followers whose audience and topic fit your interests and evaluate their true level of mass mobilization. Now that the fence has become smaller, put the influencers under the microscope. Of course, this is something you have already done previously, but at this point, you need to be much more thorough. Check that their image is beneficial to your company, which other brands they work with, how they communicate and what they communicate. After that, decide what will be the best image for your company.