How to use Food Marketing to relaunch “Made in Italy”?
Posted: Mon Jan 06, 2025 6:40 am
I live in Turin and, like everyone else, I do my shopping mostly at the supermarket. I often started looking for typical, organic, zero-mile products, the ones you can find at our farmers. Unfortunately, there are no citrus fruits here in Piedmont, and I was tired of buying oranges whose origin I didn't understand, whose flavor was strange, absolutely indistinguishable and that somehow tasted like plastic. Tired of this situation, I went online, did a little research and found a small producer who on his website talks about his harvest, the ripening of the oranges on the trees, who tells you: 'Look, the Tarocco is ripening, I'll show you - and he takes the orange directly from the tree!'. This producer has found his own way of telling his story . And in addition to communicating and promoting himself, he has opened a small e-commerce where he sells online. They are some very nice guys from the province of Catania, they are called ArancaDOC and this is their presentation video:
In my opinion this is a great Food Marketing strategy!"
Political Barriers: How to Overcome Them with the Web
It is not only natural competition, but also all the japan phone number bureaucratic barriers of globalization that make the production and maintenance of small brands an even more tiring undertaking - one can think of the same Sicilian oranges that every year fall from the trees and cover the entire plain of Catania because, due to European Union restrictions, due to international agreements, their sale no longer even covers the cost of harvesting.
But these political barriers - restrictions on production, cultivation and harvesting, closing of markets for certain types of products, embargoes and various vetoes - can sometimes also be a push to develop new directions and new sales channels . Precisely in these cases, web promotion through a good Food Marketing strategy becomes the number one tool, which cuts costs and increases possibilities, opening all doors if you know how to use these tools well.
Many times even offline certain embargoes and certain difficulties can be overcome with commercial triangulations . With e-commerce tools or with a distribution that is perhaps more project-oriented, more strategic and supported by consultants who know what they are doing - and above all more united, networking, creating a system, a sort of industrial ecosystem - these aspects can be overcome.
In my opinion this is a great Food Marketing strategy!"
Political Barriers: How to Overcome Them with the Web
It is not only natural competition, but also all the japan phone number bureaucratic barriers of globalization that make the production and maintenance of small brands an even more tiring undertaking - one can think of the same Sicilian oranges that every year fall from the trees and cover the entire plain of Catania because, due to European Union restrictions, due to international agreements, their sale no longer even covers the cost of harvesting.
But these political barriers - restrictions on production, cultivation and harvesting, closing of markets for certain types of products, embargoes and various vetoes - can sometimes also be a push to develop new directions and new sales channels . Precisely in these cases, web promotion through a good Food Marketing strategy becomes the number one tool, which cuts costs and increases possibilities, opening all doors if you know how to use these tools well.
Many times even offline certain embargoes and certain difficulties can be overcome with commercial triangulations . With e-commerce tools or with a distribution that is perhaps more project-oriented, more strategic and supported by consultants who know what they are doing - and above all more united, networking, creating a system, a sort of industrial ecosystem - these aspects can be overcome.