Links matter
There is no evidence to refute Google's recent claims that links play little role in ranking results. A key point is the impact of indexing level on link value. In fact, Google stratifies its index into tiers: the most important and up-to-date content is stored on flash memory, the least important content on solid-state drives, and the least up-to-date content on standard hard drives.
This means that the higher the indexation level, the more valuable the link is. “Fresh” pages are considered to be of high quality , which explains why getting links from well-ranked pages or news pages improves ranking performance.
In fact, King explains that in light of the leak, Google is very armenia number data focused on delivering recent results , and the documents show its numerous attempts to associate dates with pages. And be careful: including dates in your URL that contradict dates elsewhere on the page will likely reduce the performance of the content.
The importance of EEA
Google explicitly stores information about the authors of a text document. It is also mentioned that Google tries to determine whether an entity on the page is also the author of the page. The leaked documents show that Google performs detailed mapping of entities and embeddings, suggesting that there is a comprehensive measurement of authors.