Best Independent Creative Agencies
Posted: Mon Jan 06, 2025 6:03 am
Ogilvy is again the best agency for professionals in Madrid and leads the ranking of agencies belonging to multinational groups, followed by David and McCann. For professionals in Madrid, the top 3 are: Ogilvy, David and &Rosàs, while for those in Barcelona it is Fuego Camina conmigo, &Rosàs and Ogilvy (which in the 2022 edition was in eighth place).
Scopen's study also reserves a space to analyse the best independent creative agencies to work for in Spain. In this case, the list is led by &Rosàs, followed by Fuego Camina conmigo, which has risen 6 places, and El Ruso de Rocky, which has risen two. The top 10 is completed by PS21, Mono, Pingüino Torrealba, China, Manifiesto, Cyw and La despensa.
Top 10: The most attractive media agencies to work for
The 10 media agencies in the #BATWF 2024 ranking are:
Havas Media
Dentsu
IPG-Mediabrands
YMedia Wink iProspect
GroupM
Carat
OMD
iProspect
Medium Sand
Zenith
This year's edition retains the same 10 agencies albania number data although there are some variations in the top three. First, Havas Media maintains its position as leader, while Dentsu manages to climb five places to second place and IPG-Mediabrands retains third place. Looking at the global top 10, several agencies can be seen making strong gains: Publicis Media (up from eighth to fourth position), GroupM (up from sixth to fifth) and OMD (up from tenth to seventh).
If we analyse the ranking from the point of view of multinational groups, adding the mentions of agencies and groups, the list is once again headed by an international giant such as Dentsu. Next are Havas Media Group (maintaining its position from the previous edition), Publicis Media, IPG Mediabrands, GroupM and OMG.
Best media agencies to work for
According to the Madrid professionals, the top 3 are: Havas, Dentsu and Publicis. While among those from Barcelona the podium is for Dentsu, IPG Mediabrands and Havas.
The most attractive brands for agencies: Ikea, Netflix and Coca-Cola
The study also reserves a space to analyse the main reasons that agency professionals highlight as being attractive to them when working with an advertiser: first and foremost, respect for the work and the team, followed by trust in the agency and the collaboration/partnership of their work with them (a reason that rose by more than 12 percentage points compared to the previous edition).
When it comes to identifying the brands they would like to work with, Ikea, Netflix and Coca-Cola lead the ranking:
Scopen's study also reserves a space to analyse the best independent creative agencies to work for in Spain. In this case, the list is led by &Rosàs, followed by Fuego Camina conmigo, which has risen 6 places, and El Ruso de Rocky, which has risen two. The top 10 is completed by PS21, Mono, Pingüino Torrealba, China, Manifiesto, Cyw and La despensa.
Top 10: The most attractive media agencies to work for
The 10 media agencies in the #BATWF 2024 ranking are:
Havas Media
Dentsu
IPG-Mediabrands
YMedia Wink iProspect
GroupM
Carat
OMD
iProspect
Medium Sand
Zenith
This year's edition retains the same 10 agencies albania number data although there are some variations in the top three. First, Havas Media maintains its position as leader, while Dentsu manages to climb five places to second place and IPG-Mediabrands retains third place. Looking at the global top 10, several agencies can be seen making strong gains: Publicis Media (up from eighth to fourth position), GroupM (up from sixth to fifth) and OMD (up from tenth to seventh).
If we analyse the ranking from the point of view of multinational groups, adding the mentions of agencies and groups, the list is once again headed by an international giant such as Dentsu. Next are Havas Media Group (maintaining its position from the previous edition), Publicis Media, IPG Mediabrands, GroupM and OMG.
Best media agencies to work for
According to the Madrid professionals, the top 3 are: Havas, Dentsu and Publicis. While among those from Barcelona the podium is for Dentsu, IPG Mediabrands and Havas.
The most attractive brands for agencies: Ikea, Netflix and Coca-Cola
The study also reserves a space to analyse the main reasons that agency professionals highlight as being attractive to them when working with an advertiser: first and foremost, respect for the work and the team, followed by trust in the agency and the collaboration/partnership of their work with them (a reason that rose by more than 12 percentage points compared to the previous edition).
When it comes to identifying the brands they would like to work with, Ikea, Netflix and Coca-Cola lead the ranking: