How to effectively set up abandoned cart automation with Brevo
Posted: Mon Jan 06, 2025 5:02 am
Before you start sending cart recovery emails, create a Brevo account and install Brevo tracker on your website .
Brevo tracker will allow you to identify and track shoppers who abandon their carts on your website, as well as the products they leave behind. Once these contacts are identified, they will be automatically added to Brevo and can be entered into Marketing Automation workflows.
You can install Brevo tracker on your eCommerce using a plugin, Google Tag Manager or even manually.
Then, you must follow these steps:
1. Create a template
Brevo offers two options. First, use a default abandoned cart email template , which includes all the elements to remind the shopper about the products they abandoned, such as image, name, currency, price, variant, and quantity.
Second, design an email template from scratch that can include your brand colors and elements, but you need to add placeholders with abandoned cart data and set the delay time to send it. Also, make uganda number data sure your template displays multiple products and can interpret the data sent by your site to Brevo.
For this second option, head to Automations within the Brevo dashboard dropdown menu, click on “Templates,” then “Create Template.” Then, configure the email template settings as you normally would. For abandoned cart emails, we recommend customizing the email subject line and previewing text using contact attributes, such as your recipients’ name.
Remember that abandoned cart emails should be personalized for each recipient , meaning each shopper should receive a slightly different version of your template. To do this, you should include “placeholders” such as the shopper’s name and the products they left in their cart.
2. Start of automation
Within the Brevo dashboard dropdown menu, you need to go to “Automations” and click on “Create an automation.” The entry point for automation is when an event occurs (alerts that Brevo receives from your website when certain key activities happen). In this case, the trigger alert is when a customer creates a new shopping cart .
To add this entry point, select the “cart_updated” event . It’s important to note that Brevo also has the option to add conditions to the event, so you can choose to have the email sent when a specific condition is met, such as the total cart value being greater than a certain amount. For example, you could add a condition so that the automation only starts if the total cart value is greater than $10.
Brevo tracker will allow you to identify and track shoppers who abandon their carts on your website, as well as the products they leave behind. Once these contacts are identified, they will be automatically added to Brevo and can be entered into Marketing Automation workflows.
You can install Brevo tracker on your eCommerce using a plugin, Google Tag Manager or even manually.
Then, you must follow these steps:
1. Create a template
Brevo offers two options. First, use a default abandoned cart email template , which includes all the elements to remind the shopper about the products they abandoned, such as image, name, currency, price, variant, and quantity.
Second, design an email template from scratch that can include your brand colors and elements, but you need to add placeholders with abandoned cart data and set the delay time to send it. Also, make uganda number data sure your template displays multiple products and can interpret the data sent by your site to Brevo.
For this second option, head to Automations within the Brevo dashboard dropdown menu, click on “Templates,” then “Create Template.” Then, configure the email template settings as you normally would. For abandoned cart emails, we recommend customizing the email subject line and previewing text using contact attributes, such as your recipients’ name.
Remember that abandoned cart emails should be personalized for each recipient , meaning each shopper should receive a slightly different version of your template. To do this, you should include “placeholders” such as the shopper’s name and the products they left in their cart.
2. Start of automation
Within the Brevo dashboard dropdown menu, you need to go to “Automations” and click on “Create an automation.” The entry point for automation is when an event occurs (alerts that Brevo receives from your website when certain key activities happen). In this case, the trigger alert is when a customer creates a new shopping cart .
To add this entry point, select the “cart_updated” event . It’s important to note that Brevo also has the option to add conditions to the event, so you can choose to have the email sent when a specific condition is met, such as the total cart value being greater than a certain amount. For example, you could add a condition so that the automation only starts if the total cart value is greater than $10.