ToFu Content: Building the Top of Your Conversion Funnel
Posted: Mon Jan 06, 2025 4:56 am
For example, Dunkin' Donuts partnered with Charlie Damelio who has over 151 million followers on TikTok. Here's a video of Damelio promoting Dunkin Donuts coffee.
Youtube video thumbnail
These tactics help your business reach potential customers who previously had little or no awareness of your brand.
Top of the funnel content is all about providing valuable content. Remember, at this stage, your potential customers don’t know who you are, so focus on making a good first impression.
Instead of trying to “sell” something, be helpful by solving customer pain points for free. Help them learn about your industry, find resources, and establish your company as a helpful leader willing to educate, support, and answer questions.
Here are some examples of top of funnel assets:
Blog Posts – Informative (SEO optimized ) articles that attract potential customers with valuable content & establish brand credibility.
Infographics - Visual charts that simplify complex data vietnam phone data to grab attention, increase brand visibility & .
E-books In-depth content offering valuable information & solutions, exchanged for contact information to maintain contacts.
Webinars & Podcasts- Engaging audio and video content that showcases expertise, builds trust and generates leads.
Videos-Short, captivating content that drives emotional connection, generates interest and expands brand reach.
Demonstrate that you understand potential customers’ pain points and are committed to helping them using your specific expertise. For example, Salesforce’s LinkedIn post showcases its sales and service expertise, highlights its AI knowledge, and offers free data with a link to more information.
img-semblog
While Salesforce products have AI integrations, they avoid being too “salesy” at this stage. Instead, they provide value. Remember, customers are looking for answers and information. They’re not necessarily ready to make a purchase.
Youtube video thumbnail
These tactics help your business reach potential customers who previously had little or no awareness of your brand.
Top of the funnel content is all about providing valuable content. Remember, at this stage, your potential customers don’t know who you are, so focus on making a good first impression.
Instead of trying to “sell” something, be helpful by solving customer pain points for free. Help them learn about your industry, find resources, and establish your company as a helpful leader willing to educate, support, and answer questions.
Here are some examples of top of funnel assets:
Blog Posts – Informative (SEO optimized ) articles that attract potential customers with valuable content & establish brand credibility.
Infographics - Visual charts that simplify complex data vietnam phone data to grab attention, increase brand visibility & .
E-books In-depth content offering valuable information & solutions, exchanged for contact information to maintain contacts.
Webinars & Podcasts- Engaging audio and video content that showcases expertise, builds trust and generates leads.
Videos-Short, captivating content that drives emotional connection, generates interest and expands brand reach.
Demonstrate that you understand potential customers’ pain points and are committed to helping them using your specific expertise. For example, Salesforce’s LinkedIn post showcases its sales and service expertise, highlights its AI knowledge, and offers free data with a link to more information.
img-semblog
While Salesforce products have AI integrations, they avoid being too “salesy” at this stage. Instead, they provide value. Remember, customers are looking for answers and information. They’re not necessarily ready to make a purchase.