Seeking to replicate the success of the US and UK
Posted: Mon Jan 06, 2025 4:56 am
TikTok Shop is currently available in eight markets : the United States, the Philippines, Indonesia, Malaysia, the United Kingdom, Singapore, Thailand, and Vietnam. Among these, its performance in the United States and the United Kingdom stands out , where it has managed to position itself in the top 10 cosmetics eCommerce markets .
And the Health and Beauty category has become one of the marketplace's biggest goldmines . According to company data, between August 2023 and March 2024, monthly revenue on TikTok Shop for this uae number data product category amounted to $396 million (€369.39 million) , also showing greater growth in brand followers, closely followed by the Clothing and Accessories category at $376 million (€350.73 million).
In the United States alone , the marketplace has 170 million monthly users , making the country Shop's largest market. In addition, this year the platform expects to increase its volume of merchandise in the country tenfold, reaching 17.5 billion dollars.
As for the major challenges for TikTok Shop in its arrival in Europe, one of the main ones is having to face other marketplace platforms known for their low prices and wide catalogue, such as Shein or Temu . However, the platform is confident of obtaining good results, replicating the success achieved in other territories.
And the Health and Beauty category has become one of the marketplace's biggest goldmines . According to company data, between August 2023 and March 2024, monthly revenue on TikTok Shop for this uae number data product category amounted to $396 million (€369.39 million) , also showing greater growth in brand followers, closely followed by the Clothing and Accessories category at $376 million (€350.73 million).
In the United States alone , the marketplace has 170 million monthly users , making the country Shop's largest market. In addition, this year the platform expects to increase its volume of merchandise in the country tenfold, reaching 17.5 billion dollars.
As for the major challenges for TikTok Shop in its arrival in Europe, one of the main ones is having to face other marketplace platforms known for their low prices and wide catalogue, such as Shein or Temu . However, the platform is confident of obtaining good results, replicating the success achieved in other territories.