Then We Narrowed the Target Group Based on Our Icp, Using Job Title, Company Function, Exceptions, Etc. Finally, We Launched the Campaigns. Step : Using Intent Data, We Multiplied Our Usual Engagement Rate on Our Linkedin Campaigns by Find Prospects Ready to Buy Collaborate With Sales Teams on Ultra-targeted Abm Campaigns When Sales and Marketing Teams Join Forces, Strategic Accounts Can Be Approached Much More Effectively. This is of Course the Goal of Account-based Marketing (Abm).
High-potential Leads That Match tunisia whatsapp number list Your Icp Are the Most Valuable in the Long Run. These Accounts Are More Likely to Engage Quickly and Then Remain Loyal Customers. How to Use Purchase Intent Data With an Abm Approach? To Leverage the Full Power of Intent Data, Sales and Marketers Can Coordinate Their Actions to Optimize Results. The Sales Team Can Start by Contacting Target Customers by Phone. In Parallel, the Marketing Team Manages the Personalization of the Next Campaign for This Target Group, as Precisely as Possible.
to Support Acquisition, the Marketing Team Can Organize, for Example, a Webinar Around a Current Topic or a Pain Point That the Target Group is Looking to Fill. For Example, at Cognism, We Organize Webinars Where We Discuss Current Cold Calling Techniques , Using Examples From Our Daily Practices. To Improve Our Conversion Rate, We Use Intent Data Filters. We Find Companies That Are Searching for Topics Like “telephone Prospectingor “sales Intelligence,Which Are Much More Likely to Become Cognism Customers.