Fortunately, as marketers, we have the power to change our minds, discover our biases, and take action. If we discover our own biases, we can detect when something is just a stereotype and does not represent reality. How to Reduce Bias Fighting against algorithms is not easy, and although Google has tried to reduce bias in the SERPs, we are still a long way from having unbiased technology.
But we can do one or two things to make it better – after all, we germany email list are the ones feeding these algorithms with content. First, start with yourself Let’s be clear: having biases does not make us bad people, but we should be more committed to recognizing our biases. Next time you find yourself thinking a stereotype about someone, think “Why do I think that,” or “Is this true?” Consider that no one can be reduced to a stereotype.
Everyone is full of nuances, personality traits, and different backgrounds. When doing a search (or browsing for information), always try to gather information from different sources. Try to step outside your filter bubble and make sure that there are no racist or sexist ideas in the content you receive. Make your content inclusive Remember that algorithms and machine learning work based on the information we feed it.