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People
Lastly, but not less important, the people element is about the individuals who are involved in the production, distribution, and consumption of the product or service. It includes employees, customers, suppliers, and partners.

Businesses and brands don’t run by themselves. You must create a positive relationship between the company and its stakeholders, and ensure that everyone’s needs and wants are being met.

For example, a company may invest in employee training and development to improve the quality of its product or service. It may also gather customer feedback to improve the product and address any issues or concerns.

From internal satisfaction to customer reviews, people are pakistan phone numbers the core of every business.


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Other Marketing Mix Ps
The 5 Ps of marketing provide the foundation for a strong marketing strategy. However, depending on the type of business, marketers might want to add a few other Ps to their marketing mix to ensure that all aspects of the business are covered.

Here are some additional Ps that can enrich your marketing strategy:

Process
The ways in which you deliver your products or services to customers are essential to the overall marketing strategy. The process includes how you design, create, and deliver your products and services to your customers.

This P can help you identify the best way to deliver your products or services to your target audience.

Physical Evidence
This P refers to the tangible parts of your products or services that can be delivered into the hands of customers.

This can include anything from a physical product, such as a car, to a digital product, such as software. The physical evidence provides proof of delivery to the customer.

Partners
If you work with partners such as distributors or other marketing partners, then adding their own section to your marketing mix can be crucial.

This P allows you to identify and establish partnerships that can help you expand your reach, improve your customer service, and increase your overall revenue.

Payment
Payment refers to the ways in which you hold and process transactions and payments. This can include payment methods such as cash, credit cards, or online payment platforms.

Identifying the best payment options for your business can help you improve your customer experience and streamline your operations.

Packaging
Packaging refers to the physical appearance and presentation of your products or services.

Good packaging can help you improve your branding, differentiate your products from competitors, and increase sales.

Perception
Your brand’s reputation and the way it is perceived by your target audience are important parts of modern digital marketing strategies.

This P can help you identify how your brand is perceived and make changes to improve your overall image and customer experience.

Why are the 5 Ps of Marketing Important to Your Digital Strategy?
The biggest impact the 5 Ps of marketing can have is helping you focus on your core marketing goals. They do so by creating alignment and a framework that directs all of your initiatives.

When you have your foundational pillars in place, it’s that much easier to see what areas of your business need additional help.

For example, let’s say you are struggling to close sales. You might want to examine the products’ pricing or the people in charge of your sales departments.

Or, if you aren’t receiving great reviews about your new products or services. Maybe it’s time to look deeper into your product lines and see if they are targeting the right place.

Regardless of the challenges your organization faces, a core set of values is key to promoting goal alignment and focus.


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Examples From Real Brands of the 5 Ps of Marketing
Now that you understand what the 5 Ps of marketing are and the benefits that they bring to organizations. Let’s dive deeper into how you can apply these principles to your business.

How the 5 Ps of marketing can be used to create successful marketing strategies? Below are some examples from real brands and how they did that.

Canva
Canva is a revolutionary and disruptive platform that put design control in the hands of those who didn’t have experience in creating marketing materials.

And, when the platform first launched, it was free. After the product was approved by the market, Canva added different premium versions for specific features and multiple business sizes.

By being mindful of the price of the product, Canva was able to wait until the right time to add in other features, making the price still worth it to users.

Introducing Canva | Canva
Mercaris
Mercaris is a financial technology company that spotted a gap in the marketing of its product.

By focusing on organic, non-GMO, and sustainable agriculture, the brand was able to stay ahead of the market. It managed to deliver a niche service that didn’t have as many direct competitors as other fintech companies.

By creating a product that didn’t have to worry about as much competition, Mercaris was able to claim its space and create its own segment in the marketplace.