Choosing a suitable marketplace solution

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Then, some marketplaces prefer to specialize in the supply of a single product or operate only in a single sector of activity. Others, on the other hand, intervene in several areas and offer a wide range of products or services. They are called general marketplaces, as opposed to vertical marketplaces. Finally, there are marketplaces on which the operator limits himself to his sole function as an intermediary between buyers and sellers. However, on another category of marketplaces, the operator mixes with the mass of sellers and sometimes with those of buyers to sell his products or buy those of other sellers. It is therefore up to each operator to choose the model that suits him according to his aspirations.


To implement its project, the operator can use two types of solutions: cmo email lists the open source solution and the SaaS software. The latter option offers more freedom in the design of the company's platform and features, but its use requires that the operator has proven development skills. The open source solution is a turnkey solution that allows the operator to make modifications to an already available model and therefore does not require any special skills. Furthermore, the choice of solution also depends on the size of the company.

Engage your salespeople with care
The operator must ensure the reliability of the sellers with whom he collaborates. The reputation of his company depends on it. The products offered must also be of very good quality. It will be up to the sellers to provide the marketplace catalog, according to the products and services that the operator intends to offer.