You need to develop a strategy, plan your keywords

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Best Practice #1: Measure Your Results Worst Practice Content with No Purpose or Substance Best Practice #2: Create Content for Buyer Personas Worst Practice #2: Selling & Self-Promoting Best Practice #3: Make Content Shareable Worst Practice #3: Creating Content Sporadically Best Practice #4: Create Evergreen Content Worst Practice #4: Using Only One Type of Content Best Practice #5: Using Storytelling Elements Worst Practice #5: Keyword Stuffing Wrap Up: Aiming for the Best in Content Marketing Best Practice #1: Measure Your Results Creating content takes time.


Target your audience, write the content, publish it, and promote it. Unfortunately, too many companies poland telegram number list stop after those steps and miss the last big piece — analyzing content. Your content performance can drive your next steps. If you understand where your content fell short, you can make adjustments and replace the parts of your strategy that aren’t working.


If you don’t address the results of your content, however, you’re not going to know how your content performs. There are many tools available to help you read the results of your content, and investing in a reporting and analytics tool will give you the software needed to embrace your content results and use them to drive your strategy to the next level. Worst Practice #1: Content with No Purpose or Substance Search engines prefer content that hits certain word count lengths.