5 Steps to Successful Video Marketing
Posted: Sat Dec 28, 2024 9:40 am
Define the audience
Knowing who you market to is the key to a successful campaign. Use reliable data to identify your target audience and create personas to express clearly who you have in mind when creating your content.
Set a timeline and budget
Even though we are not about talking Hollywood-like productions, the creation of video content can be time-consuming and expensive. That’s why it’s important to create a clear timeline for every step of the process and plan for occasional delays. Even a small production relies on the skills of many different people, so using basic project management tools will save you time and money.
Choose the best hosting platform
Before creating your video, think about where you will be hosting it and research platform-specific requirements. You will want to consider what people on each platform are looking for. Also, take into consideration that a video doesn’t promote itself. You will have to put in some time and effort to make sure your video gets seen by the right people.
Develop messaging and choose the right type of video
Your message should always be tailored to both personas and registered nurse database the platform. For example, longer formats work well on YouTube, while other social media channels like Instagram prefer short-form content.
Decide which metrics you will track and what success looks like
Before you start production, you must be clear about what success will look like. The best place to find out which metrics to use is to define the video’s place in the marketing funnel.
For example, if you address the top of the funnel, and your aim is to introduce your brand to potential customers, your KPIs will be related to the discovery of the brand, not sales. Examples of this are total views, view duration, or 3-second views.
If you are looking to deepen the relationship with potential customers mid-funnel and create consideration content, you will be looking at metrics like click-through rates or view length.
Only at the conversion stage at the bottom of the funnel, your KPIs should be related to sales outcomes.
Knowing who you market to is the key to a successful campaign. Use reliable data to identify your target audience and create personas to express clearly who you have in mind when creating your content.
Set a timeline and budget
Even though we are not about talking Hollywood-like productions, the creation of video content can be time-consuming and expensive. That’s why it’s important to create a clear timeline for every step of the process and plan for occasional delays. Even a small production relies on the skills of many different people, so using basic project management tools will save you time and money.
Choose the best hosting platform
Before creating your video, think about where you will be hosting it and research platform-specific requirements. You will want to consider what people on each platform are looking for. Also, take into consideration that a video doesn’t promote itself. You will have to put in some time and effort to make sure your video gets seen by the right people.
Develop messaging and choose the right type of video
Your message should always be tailored to both personas and registered nurse database the platform. For example, longer formats work well on YouTube, while other social media channels like Instagram prefer short-form content.
Decide which metrics you will track and what success looks like
Before you start production, you must be clear about what success will look like. The best place to find out which metrics to use is to define the video’s place in the marketing funnel.
For example, if you address the top of the funnel, and your aim is to introduce your brand to potential customers, your KPIs will be related to the discovery of the brand, not sales. Examples of this are total views, view duration, or 3-second views.
If you are looking to deepen the relationship with potential customers mid-funnel and create consideration content, you will be looking at metrics like click-through rates or view length.
Only at the conversion stage at the bottom of the funnel, your KPIs should be related to sales outcomes.