How did the idea of ​​Startups Latam come about and what was the initial impetus?

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mstajminakter28
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Joined: Sat Dec 28, 2024 3:16 am

How did the idea of ​​Startups Latam come about and what was the initial impetus?

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Two years ago, in a chance encounter, I decided to start a blog to unify Latin American countries in a single medium. This happened during the boom of capital raising in the region, when the interest and need for connection was at its highest. The goal was to provide quality data and content to the community and bring Latin American startups closer to the global stage , facilitating their visibility and connection with international institutions, clients and investors.

What started as a simple blog has grown exponentially. We now have a community of 75,000 people on LinkedIn and host events in multiple countries , from Chile to Mexico to Miami. We are also exploring subscriptions to facilitate faster matchmaking between companies and investors. The vision is clear: to become a 24/7 networking and connection platform.

What are the main challenges facing entrepreneurs in Latin America and how does Startups Latam address them?
One of the main challenges is the lack of content and participation compared to ecosystems such as the United States . In Latin America, there is a persistent fear of idea theft and a lack of a culture of openness and collaboration. brazil mobile phone numbers database Startups Latam addresses these challenges by providing an open platform for participation and information sharing, from interviews to podcasts, democratising access to relevant content for entrepreneurs of all ages and sectors.

What role does LinkedIn play in the strategy of Latin American startups and how can entrepreneurs take advantage of it?
LinkedIn is a powerful and underrated tool for entrepreneurs. The key is to create authentic and engaging content . Unlike other, more saturated platforms, LinkedIn offers a unique opportunity to stand out by sharing personal experiences, success stories, and failures. Real and honest stories are the ones that truly resonate with the audience. Plus, with innovative inbound marketing tools, like those from SquadS Ventures, you can boost your content and increase your visibility and brand positioning on the platform.
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