You need topics wide enough to include several subtopics

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But not too wide, which would necessitate too many clicks to get to the information. You want to build a structure that is easy to navigate with just a few clicks. 2. Categorize Your Subtopics Once you have narrowed down your main topics, it’s time to look for relevant subtopics. There are lots of ways you can come up with ideas, such as using a keyword research tool, searching Google, or entering a topic into Answer the Public.


You can survey your company’s sales and customer service staff to better understand what customers paraguay telegram database are asking for, or you can look at recent customer survey data. As you consider, remember to check the search volume for each topic. If it doesn’t get enough traffic, just combine it with another subtopic. 3. Create a Structure to Please Users Since user experience is a high priority, you should design your content hub so that it’s easy to understand and navigate, and for people to find what they’re looking for.


Depending on the complexity of your structure, you may want to take advantage of mind mapping software to see how it all comes together. 4. Decide on Content Marketing Technology Support Creating your content hub takes effort and coordination from production to publishing to promotion. This process can be made easier with the use of content marketing technology. 5. Determine Content Types You will have to decide what types of content to include in your hub.