The myth of resilience : Always aiming for the finish line, ignoring the falls and turning them into launch pads, is a precious skill. But also dangerous, so much so that there are several people who, after having developed it, have entered a state of emotional apathy. Nothing touches them anymore, every obstacle and success, their own or others, becomes obvious. Any story becomes banal and their humanity, that which allows us to attract people to us, disappears.
The Creator's Way: How to Grow Your Brand on Instagram with the Perfect Collaboration
This is what we learned at the Meta Marketers event (6 lessons on ads and content) 7
Instagram is where 2 billion people come together to tell and live stories, grow their businesses, and reach new audiences.
Purposes that find their meeting point in the relationship between brands and content creators .
Instagram is a community-centric social network. Everything from content to marketing initiatives must respect the interests of the community if they want to be successful. Therefore, in a collaboration, it is great for a creator to introduce (the product of) a brand by explaining how he himself uses it in his life, showing that he actually does it. Consequently, the values of creator and brand must match perfectly. And it is unlikely that this can happen with many brands, people know it and tend to canada telegram mobile phone number list recognize when a collaboration is born only for economic purposes.
How Gen Z uses Instagram : The younger you are, the less you care about the difference between being online and offline. For the new generation, it's a unique life experience. For this reason, for a brand that wants to attract the attention of young people, it is increasingly important to invest in digital channels. In particular on Instagram, young people are different because they use Stories more than any other content on the feed . In fact, for many of them, Instagram is their favorite messaging app.
What to focus on : What more than anything else today could help you differentiate yourself from other creators, or other brands, depending on your role. And what is the best way to do it? Develop your own point of view, or, better yet, find the courage to make it public. Because the real difficulty is that, showing who you really are.
Conclusion
The curtain falls on this Meta Marketing EMEA Summit 2023 .
In this article we have given you a practical summary of what was said during the event.
Surely, you will be, like us, of the opinion that the strategic advice could have been decidedly more.
Perhaps peppered with fewer statistics from American soil, given the event's focus on the markets of Europe, the Middle East and Africa.
Here are tips to make this meeting a super effective long-term relationship:
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