How to optimize your restaurant's Google My Business listing?
Posted: Sat Dec 28, 2024 5:29 am
Even more than in some sectors, Google My Business listings in catering are very important for your local visibility . Indeed, the sector is very competitive and includes many players such as neighborhood restaurants, delivery or restaurant chain networks.
Did you know that 60% of users click on one of the first 3 results displayed in search engines 1 ? Your online visibility is therefore essential to stand out from all this competition.
To optimize a restaurant's Google listing , you need singapore phone number library to rely on different elements such as information to be completed, customer reviews (including those from Google Local Guides ), Google Posts or even photos. Discover all our tips!
1. How important are Google listings in catering?
2. How to optimize your restaurant’s Google My Business listing?
Conclusion
importance of Google My Business catering listing
1. How important are Google listings in catering?
To start, your Google Business Profile represents 36% of your local SEO 2 . Your Google My Business listings allow you to appear in Google local searches but also directly on Google Maps.
Thanks to your restaurants' Google establishment sheets , you can integrate the Google Local Pack which is located in the first position of the SERP in 93% of cases 3 . As a reminder, these are the 3 local establishments displayed at the very top of a local search.
Your Google listings in catering also develop your drive to store. Indeed, thanks to efficient presence management and the quality of your Google Business Profile, you encourage customers to go to your restaurants .
Finally, your restaurants ' Google My Business listings allow you to develop your e-reputation thanks to the "customer reviews" section. As proof, for 34% of French consumers, bars and restaurants represent the sector where reviews count the most 4 .
Google My Business restaurant profile
Google My Business listing for a restaurant
2. How to optimize your restaurant’s Google My Business listing?
To maximize the effectiveness of your Google listings in catering , here are the elements you must carefully complete:
Name : Your restaurant name. Do not add geographical elements or activities and standardize it for all your catering establishments . For example: Buffalo grill, Courtepaille, Pizza Del Arte, etc.
Description : Write a few lines that summarize your restaurant 's activity and add your local SEO keywords. Start, for example, with: "Japanese specialty restaurant located in the city center of Rennes".
Categories : Indicate your main category as well as up to 9 secondary ones, if relevant. They specify the activity of your restaurant and are visible at the top of your Google profile . For example: Italian restaurant, Asian restaurant, etc.
Local address : obviously this is essential to tell consumers where to come and to be referenced in Google Maps.
Opening hours, telephone and email contact details, website
Images and videos : in the restaurant industry, it is important to show the dishes found in your restaurant as well as the dining room. This allows you to make the consumer want to go there and order. Also note that Google My Business listings with a single image have 71% fewer calls and 75% fewer redirects than others 5 .
Services : Specify your services such as “takeaway”, “delivery”, “terrace”, “happy hour”, “bar catering”, etc.
Menu : complete the section to directly integrate your restaurant's menu into your Google Business Profile . This is highly appreciated by consumers!
Google Posts : Add recent content to bring your restaurants’ Google listings to life . Show new recipes, announce the seasonal menu, present portraits of the restaurant team, etc.
Links to your local social networks : add your links directly to Facebook or Instagram.
Customer reviews : managing your customer reviews is extremely important for the e-reputation of your restaurants. Indeed, 9 out of 10 French people consult restaurant reviews before going there. In addition, they influence your online visibility because they represent 16% of your ranking in Google.
Q&A : Complete questions/answers that your consumers may have. Plus, they are referenced by the algorithm.
Google My Business catering listing
Google My Business listing for a restaurant
Conclusion
Optimizing your restaurants' Google listing allows you to improve your local visibility and be better positioned than your competitors. It is also a drive-to-store factor and an asset for your e-reputation .
To optimize your Google My Business listings in catering , you must carefully complete all the elements of your listings such as the name, description, images, address, Google posts, etc. It is by enriching each section that you will obtain the best performance for your online presence !
We are aware that this is not always easy for a restaurant network with many establishments. Don't worry, you can rely on a presence management platform like Digitaleo to save time. This tool allows you to optimize all the elements of your Google Business Profile in catering for your entire network!
Did you know that 60% of users click on one of the first 3 results displayed in search engines 1 ? Your online visibility is therefore essential to stand out from all this competition.
To optimize a restaurant's Google listing , you need singapore phone number library to rely on different elements such as information to be completed, customer reviews (including those from Google Local Guides ), Google Posts or even photos. Discover all our tips!
1. How important are Google listings in catering?
2. How to optimize your restaurant’s Google My Business listing?
Conclusion
importance of Google My Business catering listing
1. How important are Google listings in catering?
To start, your Google Business Profile represents 36% of your local SEO 2 . Your Google My Business listings allow you to appear in Google local searches but also directly on Google Maps.
Thanks to your restaurants' Google establishment sheets , you can integrate the Google Local Pack which is located in the first position of the SERP in 93% of cases 3 . As a reminder, these are the 3 local establishments displayed at the very top of a local search.
Your Google listings in catering also develop your drive to store. Indeed, thanks to efficient presence management and the quality of your Google Business Profile, you encourage customers to go to your restaurants .
Finally, your restaurants ' Google My Business listings allow you to develop your e-reputation thanks to the "customer reviews" section. As proof, for 34% of French consumers, bars and restaurants represent the sector where reviews count the most 4 .
Google My Business restaurant profile
Google My Business listing for a restaurant
2. How to optimize your restaurant’s Google My Business listing?
To maximize the effectiveness of your Google listings in catering , here are the elements you must carefully complete:
Name : Your restaurant name. Do not add geographical elements or activities and standardize it for all your catering establishments . For example: Buffalo grill, Courtepaille, Pizza Del Arte, etc.
Description : Write a few lines that summarize your restaurant 's activity and add your local SEO keywords. Start, for example, with: "Japanese specialty restaurant located in the city center of Rennes".
Categories : Indicate your main category as well as up to 9 secondary ones, if relevant. They specify the activity of your restaurant and are visible at the top of your Google profile . For example: Italian restaurant, Asian restaurant, etc.
Local address : obviously this is essential to tell consumers where to come and to be referenced in Google Maps.
Opening hours, telephone and email contact details, website
Images and videos : in the restaurant industry, it is important to show the dishes found in your restaurant as well as the dining room. This allows you to make the consumer want to go there and order. Also note that Google My Business listings with a single image have 71% fewer calls and 75% fewer redirects than others 5 .
Services : Specify your services such as “takeaway”, “delivery”, “terrace”, “happy hour”, “bar catering”, etc.
Menu : complete the section to directly integrate your restaurant's menu into your Google Business Profile . This is highly appreciated by consumers!
Google Posts : Add recent content to bring your restaurants’ Google listings to life . Show new recipes, announce the seasonal menu, present portraits of the restaurant team, etc.
Links to your local social networks : add your links directly to Facebook or Instagram.
Customer reviews : managing your customer reviews is extremely important for the e-reputation of your restaurants. Indeed, 9 out of 10 French people consult restaurant reviews before going there. In addition, they influence your online visibility because they represent 16% of your ranking in Google.
Q&A : Complete questions/answers that your consumers may have. Plus, they are referenced by the algorithm.
Google My Business catering listing
Google My Business listing for a restaurant
Conclusion
Optimizing your restaurants' Google listing allows you to improve your local visibility and be better positioned than your competitors. It is also a drive-to-store factor and an asset for your e-reputation .
To optimize your Google My Business listings in catering , you must carefully complete all the elements of your listings such as the name, description, images, address, Google posts, etc. It is by enriching each section that you will obtain the best performance for your online presence !
We are aware that this is not always easy for a restaurant network with many establishments. Don't worry, you can rely on a presence management platform like Digitaleo to save time. This tool allows you to optimize all the elements of your Google Business Profile in catering for your entire network!