Here we need to go a step beyond classic market analysis
Posted: Sat Dec 28, 2024 5:28 am
Check how much your product or service is already searched for
In fact, it is a fundamental point on which we must focus a lot and which can give rise to various scenarios.
Example 1: My product is already well-established, maybe I want to increase sales or I have created a new version of my product that I want to push. I already have, certainly, customers who actively search for that product on Google. In this case the most suitable choice is to intercept that conscious search and exploit it with ad campaigns on the Search network that can give us a lot of satisfaction in terms of CTR and ROI.
Example 2: I want to launch a new product or service for my business, but it is already sold by our competitor market players.
In this case it could be useful to do keyword research and study cambodia telegram mobile phone number list the search volumes of competitors' products on Google and create campaigns in which we bid on our competitors' brand keywords. Ok, it is not ethical but with this marketing technique you can get very interesting results.
Let's give a practical example with this screenshot
brand protection ad
We did the search hosting godaddy and, as immediately evident, godaddy does not have an active brand protection campaign and the competitors who bid on the keyword brand hosting godaddy obviously appear before the organic result, literally stealing the scene.
In practice, even those who search for the exact brand name can run into competitors who could steal the potential customer from Godaddy, in this case.
A Google Ads campaign that protects the brand (which allows godaddy ads to appear before the organic result) is always the ideal solution.
Example 3: Launching a product or service that represents an innovation in the market.
In this case, the Google Ads platform can be used to intercept the needs and requirements for which our product represents the solution.
But at the same time, it would be important to carry out campaigns through the Facebook Ads platform. With impactful creativity, you can intrigue your audience, make them aware of their latent need and induce them to find out more and, subsequently, to purchase the product.
This last case, in fact, allows us to understand how high-performing and impactful an integrated strategy can be, in which Google ADS and Facebook Ads work together.
In fact, it is a fundamental point on which we must focus a lot and which can give rise to various scenarios.
Example 1: My product is already well-established, maybe I want to increase sales or I have created a new version of my product that I want to push. I already have, certainly, customers who actively search for that product on Google. In this case the most suitable choice is to intercept that conscious search and exploit it with ad campaigns on the Search network that can give us a lot of satisfaction in terms of CTR and ROI.
Example 2: I want to launch a new product or service for my business, but it is already sold by our competitor market players.
In this case it could be useful to do keyword research and study cambodia telegram mobile phone number list the search volumes of competitors' products on Google and create campaigns in which we bid on our competitors' brand keywords. Ok, it is not ethical but with this marketing technique you can get very interesting results.
Let's give a practical example with this screenshot
brand protection ad
We did the search hosting godaddy and, as immediately evident, godaddy does not have an active brand protection campaign and the competitors who bid on the keyword brand hosting godaddy obviously appear before the organic result, literally stealing the scene.
In practice, even those who search for the exact brand name can run into competitors who could steal the potential customer from Godaddy, in this case.
A Google Ads campaign that protects the brand (which allows godaddy ads to appear before the organic result) is always the ideal solution.
Example 3: Launching a product or service that represents an innovation in the market.
In this case, the Google Ads platform can be used to intercept the needs and requirements for which our product represents the solution.
But at the same time, it would be important to carry out campaigns through the Facebook Ads platform. With impactful creativity, you can intrigue your audience, make them aware of their latent need and induce them to find out more and, subsequently, to purchase the product.
This last case, in fact, allows us to understand how high-performing and impactful an integrated strategy can be, in which Google ADS and Facebook Ads work together.