This is the general line of conduct

[bellal khan]

Therefore, one often finds individual marketers who, often strategically since specificity tends to pay off, specialize in promoting specific destinations or certain tourist packages using specific means.

From classic online ads – on social media or search engines – to the more confidential emails , through organic content (always online) and offline initiatives .

The final “goal” is to fully satisfy the needs of different but identifiable tourist groups, and at the same time obtain a favorable economic return.

So far so good, right?

Inside, however, something broke…

The impact of Covid on the tourism market (from damage to recovery strategies of the strongest brands)
It was to be expected…

The associated lockdowns during the Covid pandemic, which belgium telegram mobile phone number list made it impossible to travel between countries for a long time, were lethal for the sector.

So much so that it has generated a 74% drop in tourist arrivals worldwide and losses of 1,300 billion dollars compared to pre-pandemic standards (source: World Tourism Organization) .

And, mind you, this is not just a negative performance due to a global average.

Italy retains the same scars, as shown by these specific data on our country (source: Eurocontrol) :

The hotel sector has recorded a loss of attendance estimated at up to €153 million.
Air traffic, the main indicator of the health of Italian tourism, has fallen by 93%.
It was certainly the hardest, heaviest, most impactful test for the entire world of tourism, which has been bent over since the beginning of the pandemic.