How to hire a content marketing company in 7 steps
Posted: Sat Dec 28, 2024 3:41 am
Take a look at our step-by-step guide and understand how to decide which is the best option for a company specializing in Content Marketing among all those on the market.
Pedro Werneck
Jun 27, 18 | 6 min read
initial public offering or IPO
Reading time: 5 minutes
Do you already know that content is the solution to the difficulties your company faces and do you think now is the right time to hire a company specialized in Content Marketing?
We have prepared a step-by-step guide to help you decide which is the best option among all those available on the market.
If you are still wondering why to use Content Marketing in your company, and what results this will bring you, this text is not for you! I recommend reading our content on Content Marketing before continuing reading this text.
If you've already decided, here are the 7 steps australia whatsapp number data to find the best company to manage your content strategy, starting with the first one:
Ask your best friend, Google
If you are looking for a company to help you gain visibility and authority online, never hire one that doesn't show they know how to do it in-house! This step will already cut you off from several options that won't deliver the service you are looking for.
To make sure you are in good hands, go to Google and search for terms that are essential for a Content Marketing strategy: Digital Marketing, SEO, content production, Content Marketing, blog, Inbound Marketing, among others.
If a company's blog doesn't appear on the first page of Google results for the terms that are the basis of your business, it means that it was unable to generate materials that had sufficient technical SEO quality for that.
You want your company to appear in the top positions, that's why you have to trust only the companies that can do this.
Explore all the content the company has produced
Now that you have a list of some approved companies from the first step, it's time to check the quality of the content they produce.
Of course, if a company has managed to rank on the first page for marketing keywords, it can produce quality content. But does it have a good content strategy?
See if the company produces material on new developments in the market, checking if they have articles of different sizes and stages of the funnel. Download some of their ebooks and see if they have valuable content. Don't forget to check if the company updates its materials frequently.
Measure the company's success stories , not only to find out how it positively affected businesses, but also to assess whether the content is well-structured and purposeful.
This stage is essential for you to learn about how a Content Marketing company does what it is selling. Try to observe the strategies and mechanisms used by it to generate sales opportunities.
The company must reach you before you reach it.
Yes, if you have taken the time to download and read rich materials, evaluate the company's website, read success stories and learn about what they can deliver to you, you should have already received some contact from them.
Especially if you have accessed the quote, contact or success story pages, it is very likely that you have been called for a conversation, or offered a free evaluation.
This is because in a Content Marketing strategy it is very important to know that certain actions that visitors take on your website indicate their intentions, and that you can automate processes to try to reach this person. That is part of an Inbound Marketing strategy.
Let's take it one step at a time: if you came to a company through a blog post, and then downloaded an ebook, you probably went through a landing page , where you had to leave some information about yourself and your company in a form, right?
That's why the company has at least your name, email and the name of your company. At this point, you're probably already in an automation flow that will send you a few emails with other rich materials with one goal: to make you walk through the customer journey to reach the real purchase intention!
But you went beyond downloading an ebook. You downloaded various rich materials, evaluated several success stories, and perhaps accessed the contact page of this company.
It's part of a good content strategy to notice that a person who has had this level of interaction with your company is an opportunity, and getting in touch with them can lead to a sale!
This will be important for your own content strategy, so it's crucial to keep an eye on how a specialist company automates its communication to generate leads.
Pedro Werneck
Jun 27, 18 | 6 min read
initial public offering or IPO
Reading time: 5 minutes
Do you already know that content is the solution to the difficulties your company faces and do you think now is the right time to hire a company specialized in Content Marketing?
We have prepared a step-by-step guide to help you decide which is the best option among all those available on the market.
If you are still wondering why to use Content Marketing in your company, and what results this will bring you, this text is not for you! I recommend reading our content on Content Marketing before continuing reading this text.
If you've already decided, here are the 7 steps australia whatsapp number data to find the best company to manage your content strategy, starting with the first one:
Ask your best friend, Google
If you are looking for a company to help you gain visibility and authority online, never hire one that doesn't show they know how to do it in-house! This step will already cut you off from several options that won't deliver the service you are looking for.
To make sure you are in good hands, go to Google and search for terms that are essential for a Content Marketing strategy: Digital Marketing, SEO, content production, Content Marketing, blog, Inbound Marketing, among others.
If a company's blog doesn't appear on the first page of Google results for the terms that are the basis of your business, it means that it was unable to generate materials that had sufficient technical SEO quality for that.
You want your company to appear in the top positions, that's why you have to trust only the companies that can do this.
Explore all the content the company has produced
Now that you have a list of some approved companies from the first step, it's time to check the quality of the content they produce.
Of course, if a company has managed to rank on the first page for marketing keywords, it can produce quality content. But does it have a good content strategy?
See if the company produces material on new developments in the market, checking if they have articles of different sizes and stages of the funnel. Download some of their ebooks and see if they have valuable content. Don't forget to check if the company updates its materials frequently.
Measure the company's success stories , not only to find out how it positively affected businesses, but also to assess whether the content is well-structured and purposeful.
This stage is essential for you to learn about how a Content Marketing company does what it is selling. Try to observe the strategies and mechanisms used by it to generate sales opportunities.
The company must reach you before you reach it.
Yes, if you have taken the time to download and read rich materials, evaluate the company's website, read success stories and learn about what they can deliver to you, you should have already received some contact from them.
Especially if you have accessed the quote, contact or success story pages, it is very likely that you have been called for a conversation, or offered a free evaluation.
This is because in a Content Marketing strategy it is very important to know that certain actions that visitors take on your website indicate their intentions, and that you can automate processes to try to reach this person. That is part of an Inbound Marketing strategy.
Let's take it one step at a time: if you came to a company through a blog post, and then downloaded an ebook, you probably went through a landing page , where you had to leave some information about yourself and your company in a form, right?
That's why the company has at least your name, email and the name of your company. At this point, you're probably already in an automation flow that will send you a few emails with other rich materials with one goal: to make you walk through the customer journey to reach the real purchase intention!
But you went beyond downloading an ebook. You downloaded various rich materials, evaluated several success stories, and perhaps accessed the contact page of this company.
It's part of a good content strategy to notice that a person who has had this level of interaction with your company is an opportunity, and getting in touch with them can lead to a sale!
This will be important for your own content strategy, so it's crucial to keep an eye on how a specialist company automates its communication to generate leads.