It's all quite simple of course
Posted: Thu Dec 26, 2024 10:11 am
But anyway, I digress. Whenever I'm in a conversation that moves on to the subject of usability or conversion, I dread the moment when someone who should know better trots out the phrase "engagement metrics" - largely because it is usually followed by a round of self satisfied nodding, and a chorus of bemused agreement before moving on to something else. This is generally because once the phrase de nos jours has been delivered, no-one is entirely certain about exactly what it means or what to do about it.
And it comes down to measuring interaction, about ana egypt mobile phone numbers database lysing the way in which a website works to deliver a preferred outcome, and searching for ways to improve it. Where to start Oddly enough, you need to start at the end. Define the goal that you want to achieve - whether this is a sale, a sign up, a click on an advert or a download. Where to next? Once you know where you want to end up, you need to think about where to begin.
In most cases, this is before the visitor arrives at your website on a search listing or another advert. Once you know the two ends of the user journey, it is possible to define that journey and map out the various stages. It's worth spending time on your own website and mapping out the various stages that the user will need to go through: what pages they need to visit, which links they will need to click, how many forms they need to fill in, and how they can find the information that they need to make a decision.
And it comes down to measuring interaction, about ana egypt mobile phone numbers database lysing the way in which a website works to deliver a preferred outcome, and searching for ways to improve it. Where to start Oddly enough, you need to start at the end. Define the goal that you want to achieve - whether this is a sale, a sign up, a click on an advert or a download. Where to next? Once you know where you want to end up, you need to think about where to begin.
In most cases, this is before the visitor arrives at your website on a search listing or another advert. Once you know the two ends of the user journey, it is possible to define that journey and map out the various stages. It's worth spending time on your own website and mapping out the various stages that the user will need to go through: what pages they need to visit, which links they will need to click, how many forms they need to fill in, and how they can find the information that they need to make a decision.