How to Close More Leads Faster: What Can You Improve?
Lead generation is a quantity vs quality game. If you optimize for quantity, you might end up with lower-quality leads, and vice versa. Most sales reps and business owners will agree that quality comes first. A sales ig database -qualified lead is worth at least 2 marketing-qualified leads, if not more. However, things get trickier when you add time to the equation.
How do small business generate more leads?
The math is simple: it takes time for a sales rep to generate, qualify, nurture, and close a lead. The longer it takes, the higher quality leads are required to justify this resource allocation. To remain profitable, businesses need to keep this time per lead in check. Sales cycles vary a lot, and no two deals are the same. Still, time management in sales is a crucial aspect of ensuring profitability. In this article, we’re looking at lead generation through the lens of time: how to optimize it to balance the quality vs quantity of leads.