Visualization of marketing effects has also evolved
Posted: Thu Dec 26, 2024 8:21 am
We recommend introducing a CRM (customer relationship management system) to keep records of customer actions and communications, preventing customer attrition and strengthening relationships.
In addition, the use of SFA (sales force automation) and spain mobile phone numbers database MA (marketing automation) is spreading, and collaboration between tools is also flourishing. All sales approaches are shared within the company, and centralized management of customer data and product data is progressing.
In addition, with the use of marketing dashboards, KPI trees, etc. Although data handling and integration may seem highly specialized and difficult to use, the specs of the tools have been relatively upgraded, and the accuracy of management and analysis has improved.
Key points to consider when choosing digital marketing tools
Here are some points you should keep in mind before introducing the tool.
1. Create a common understanding within the company about the purpose and goal of the tool introduction
Today's tools are multifunctional and have a variety of strengths. The priority of the functions to be utilized varies depending on the phase of the company using the tool. By clarifying in advance not only the selling points of the tool vendor but also the issues that you want to solve in your company, you can smoothly achieve results even after implementation.
2. Check whether you can actually use it
When introducing a tool, changes to marketing and sales processes also occur at the same time. If it takes time to understand the specifications and operation of a tool, the deployment and penetration of the tool within the organization will be delayed, and its use will become dependent on individuals. As a result, the tool will become stuck in the old flow and fade away before the results can be realized.
In addition, the use of SFA (sales force automation) and spain mobile phone numbers database MA (marketing automation) is spreading, and collaboration between tools is also flourishing. All sales approaches are shared within the company, and centralized management of customer data and product data is progressing.
In addition, with the use of marketing dashboards, KPI trees, etc. Although data handling and integration may seem highly specialized and difficult to use, the specs of the tools have been relatively upgraded, and the accuracy of management and analysis has improved.
Key points to consider when choosing digital marketing tools
Here are some points you should keep in mind before introducing the tool.
1. Create a common understanding within the company about the purpose and goal of the tool introduction
Today's tools are multifunctional and have a variety of strengths. The priority of the functions to be utilized varies depending on the phase of the company using the tool. By clarifying in advance not only the selling points of the tool vendor but also the issues that you want to solve in your company, you can smoothly achieve results even after implementation.
2. Check whether you can actually use it
When introducing a tool, changes to marketing and sales processes also occur at the same time. If it takes time to understand the specifications and operation of a tool, the deployment and penetration of the tool within the organization will be delayed, and its use will become dependent on individuals. As a result, the tool will become stuck in the old flow and fade away before the results can be realized.