A new page was created specifically focused on "Website usability testing
Posted: Thu Dec 26, 2024 8:12 am
A new page was created specifically focused on "Website usability testing". A close examination of these two pages will reveal that the minor changes that were introduced make the new page it more relevant to a search for Website usability testing. We have been rewarded for providing a more relevant experience with an increase in visitor conversion rate. However, the new page did not lead to a higher quality score. Thus, this seems to indicate that the critical questions to ask in determining if creating landing pages focused on relevance will pay out the effort required are: 1) will doing so move the needle on conversion rates; and 2) are the changes likely to be significant enough that the search engine algorithm may rate the new page as being more relevant to the search term.
In another test, User Centric created a PPC ad campaign israel mobile phone numbers database with bids on the names of our senior consultants. The ads all deliver visitors to The Team page which lists our consultants by name. There has been a direct correlation between the placement on the page of the consultant's name and the Quality Score for the terms using their names as the keyword. The higher up on the page, the higher the Quality Score. Redundant Content Issues There are a couple of caveats in regard to creating landing pages focused solely on Adwords term relevant content: 1) Google's tips for Quality Score success seem to somewhat contradict their guidelines for webmasters.
Google advises webmasters to avoid redundant content. They state that if you have many pages that are similar, consider expanding each page or consolidating the pages into one. Highly redundant content will reduce the ranking of your site. The Web usability literature also suggests that user experience is weakened by separating highly related information. 2) A potential drawback of creating landing pages for specific terms is that it can create problems in developing navigation that allows visitors to navigate back to their original landing page and / or to bookmark the landing page without cluttering up a site’s linking structure.
In another test, User Centric created a PPC ad campaign israel mobile phone numbers database with bids on the names of our senior consultants. The ads all deliver visitors to The Team page which lists our consultants by name. There has been a direct correlation between the placement on the page of the consultant's name and the Quality Score for the terms using their names as the keyword. The higher up on the page, the higher the Quality Score. Redundant Content Issues There are a couple of caveats in regard to creating landing pages focused solely on Adwords term relevant content: 1) Google's tips for Quality Score success seem to somewhat contradict their guidelines for webmasters.
Google advises webmasters to avoid redundant content. They state that if you have many pages that are similar, consider expanding each page or consolidating the pages into one. Highly redundant content will reduce the ranking of your site. The Web usability literature also suggests that user experience is weakened by separating highly related information. 2) A potential drawback of creating landing pages for specific terms is that it can create problems in developing navigation that allows visitors to navigate back to their original landing page and / or to bookmark the landing page without cluttering up a site’s linking structure.