Fenty Beauty – Influencer Kit Giveaway
Posted: Wed Jul 09, 2025 9:14 am
Concept: Fenty sent PR packages to top beauty influencers, and fans were given the chance to win the same kits.
Result: Explosive growth of Fenty’s Instagram following and product sellouts.
Oreo – “Daily Twist” Campaign
Concept: 100 creative Oreo-themed ads were released over 100 days, with some tied to trending topics and giveaways integrated.
Result: 280 million media impressions and a huge uptick in engagement.
One of Oreo's creative themes from their "Daily Twist" campaign.
edCupContest
Concept: Starbucks invited customers to decorate their phone number lead red holiday cups and post on Instagram with the hashtag #RedCupContest.
Result: Tens of thousands of entries and trending status on social media every year.
Mitigating the Risk of Cheating
Cheating is the bane of every online contest organizer's existence. Here’s how you can tackle it head-on:
Implement Fraud Detection Measures
With the sophistication of bots and fake accounts, it’s crucial to have fraud detection measures in place. Tools like Captcha can help deter bots, while manual checks can weed out suspicious accounts.
Result: Explosive growth of Fenty’s Instagram following and product sellouts.
Oreo – “Daily Twist” Campaign
Concept: 100 creative Oreo-themed ads were released over 100 days, with some tied to trending topics and giveaways integrated.
Result: 280 million media impressions and a huge uptick in engagement.
One of Oreo's creative themes from their "Daily Twist" campaign.
edCupContest
Concept: Starbucks invited customers to decorate their phone number lead red holiday cups and post on Instagram with the hashtag #RedCupContest.
Result: Tens of thousands of entries and trending status on social media every year.
Mitigating the Risk of Cheating
Cheating is the bane of every online contest organizer's existence. Here’s how you can tackle it head-on:
Implement Fraud Detection Measures
With the sophistication of bots and fake accounts, it’s crucial to have fraud detection measures in place. Tools like Captcha can help deter bots, while manual checks can weed out suspicious accounts.