Try to take the site visitor’s side: their inbox

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It's becoming more and more difficult to impress users. So try to make the form noticeable — but don't overdo it, like the Babadu website. On the main page, the user is asked to subscribe three times at once. They are greeted by a pop-up, a feed at the bottom of the page that doesn't disappear when scrolling, and another form near the footerThere is an opinion that due to banner blindness, users quickly scroll through forms that are highlighted with frames

They are perceived as an "alien" element on the site and are attributed with an advertising america phone number list character. Therefore, for the sake of interest, try to remove them completely or make them less contrasting and bold. Whether this will work in your case - tests will show. Apparently, it works for Lamoda.Flickering frames, quickly changing pictures are clear signs of advertising in the spirit of "Get rid of heartburn in 1 hour! All you need to do is...". If you don't want to be associated with such information garbage, take care of the user's eyes, design the subscription block stylishly and minimalistically. And if you still want to implement animation, do it tastefully. For example, a

pop-up with an animated gift appears on the Butik store website..Surprise. is already full, and they won’t subscribe to the same ones as everyone else. So use wording that no one else is using, create a call to action that hasn’t become a trend yet. For example, here’s how we designed a pop-up on the Email Soldiers blog.