Here’s another example from Obvi.

[Shakil1984]

Finding your unique selling proposition is not always easy, and you probably have a few competing ideas. Not sure which will work best?

We suggest running an A/B test to find out which USP resonates most with your visitors and potential customers.

Using OptiMonk, you can easily A/B test your unique selling proposition ideas with popups or even optimizing your landing pages with embedded content.

For example, BlendJet uses two turkey customer email list different headlines to promote their product: “The Original Portable Blender” vs “The First Self-Cleaning Blender”.

BlendJet's unique selling point
Blendjet's Unique Selling Point

They have two unique selling propositions: one for visitors who would like to lose weight…

MyObvi
And another for those who want to sleep better:

MyObvi-2
Click here for a detailed step-by-step guide on how to test your landing page headline with different value propositions.

Once you’ve identified your USP, make sure to communicate it clearly and consistently.

How to promote your USP?
Once you’ve put in all the work to create a great unique selling point for your company, you need to integrate it into your marketing strategy. Make sure people see it and associate it with your brand!