A unique selling proposition is:
Posted: Thu Dec 26, 2024 4:16 am
Let’s dive right in!
What is a unique selling proposition?
a unique aspect of a company’s products and/or services that sets them apart from what competitors offer.
It’s often summed up in one thailand consumer email list statement (ten words or less) that’s concise, catchy, and memorable.
Be careful—business owners often confuse it with a slogan. However, there’s a crucial difference between the two.
To understand the difference, let’s look at this company slogan: “Taking your business to the next level.” or “Our virtual business address is the best business address”.
It sounds great, but it’s not a USP… It doesn’t help prospective customers understand exactly why they should choose you over other brands.
Customers will have lingering questions like, “How are they going to take my business to the next level?”
This confusion can cause you to lose business.
Compare that to Sirius XM’s compelling USP: “180+ channels, commercial-free music.”
Those few words explain exactly what’s unique about their satellite radio in comparison to regular radio. Namely, you’ll have more choices, and you won’t need to listen to ads.
What is a unique selling proposition?
a unique aspect of a company’s products and/or services that sets them apart from what competitors offer.
It’s often summed up in one thailand consumer email list statement (ten words or less) that’s concise, catchy, and memorable.
Be careful—business owners often confuse it with a slogan. However, there’s a crucial difference between the two.
To understand the difference, let’s look at this company slogan: “Taking your business to the next level.” or “Our virtual business address is the best business address”.
It sounds great, but it’s not a USP… It doesn’t help prospective customers understand exactly why they should choose you over other brands.
Customers will have lingering questions like, “How are they going to take my business to the next level?”
This confusion can cause you to lose business.
Compare that to Sirius XM’s compelling USP: “180+ channels, commercial-free music.”
Those few words explain exactly what’s unique about their satellite radio in comparison to regular radio. Namely, you’ll have more choices, and you won’t need to listen to ads.