5 tips to boost your artistic career through radio

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There is a lot of talk about how investing in social media is important for artists, and it really is, but what really consolidates it is radio. We have prepared 5 tips from experienced artists in the market to boost your artistic career through radio. Check it out now!

1 – Create a relationship with the radio stations
Building a relationship with radio stations is an essential practice for all artists. Radio can bring many benefits to both the artist and the audience, as 83% of the Brazilian population listens to radio. If your music is commercial and is approved by radio stations, it is a green light for your product.

However, as you maintain contact with radio stations and create partnerships kenya phone number list you increase the visibility of your music and future songs, because from the moment that fans and stations get to know your work and feel engaged with your artistic persona, you will be increasingly in demand.

That's why it's important to map out which radio stations you're partnering with. Tony Francis, one of Audiency's partners, talks a little about this venture.


2 – Combine digital and offline
With the ease and assertiveness that digital advertising provides, what is debated by many artists is whether it is still worth investing in radio. However, one is not exclusive of the other and, if possible, it is recommended to do both.

However, everything must fit into a strategy, before going to the radio the artist must have already been moving their social networks, posting their work, songs, video clips... so that the radio listener becomes a fan.

In the same live, Tony Francis gives tips on investing in digital and offline.


3 – Radio consolidates
Radio is a vehicle that spreads your music. While in digital media you need to maintain a frequency, engagement, and always be updating the content, with radio it is different. Radio spreads your music through repetition. In this way, artists like Gusttavo Lima, who works with two to three songs a year, consolidate their artistic career through radio, knowing which songs have performed best and promoting them on the radio.

Furthermore, playing on the radio is a factor of prestige because, undeniably, there is value in having a song playing on the radio.

Watch the testimony of how Grupo Arrastão managed to increase its fee thanks to radio.