Collecting Phone Number Data Ethically: A Discussion
Posted: Wed May 28, 2025 5:41 am
We’ve all been there — the email that’s just so inappropriate. It feels like someone just picked your name out of a hat. In reality, 72% of consumers only engage with messages that are personalized to their interests.
This is what happens when email segmentation isn’t done correctly (or, worse, not done at all). What happens is that brands end up in spam folders or, worse yet, ignored altogether.
However, when implemented correctly, email segmentation makes your messages more personal, relevant, and timely. And this is what leads to higher open rates, increased engagement, and more sales.
So, how do you segment your email list properly? That’s what I’ll europe cell phone number list answer below. Here are 15 practical email segmentation tips that will enable you to send the right message to the right person at the right time.
Also read our tried and tested product Email marketing guide for beginners .
It’s important to know how your subscribers respond to your emails. Some of them are active readers, but others may have never been interested before. Segmenting emails based on engagement can freshen up your campaigns.
Inactive Customers: Campaigns to Reactivate. Formulate offers for them or ask for feedback to find out why they are not engaged.
New Customers: Welcome them with open arms. Tell them what your brand stands for, showcase unique products or services, set expectations about how and what they will receive in the future.
New Customers: Engage them. State exactly what your brand is, show what makes your product or service unique, and set expectations for future communications.
This is what happens when email segmentation isn’t done correctly (or, worse, not done at all). What happens is that brands end up in spam folders or, worse yet, ignored altogether.
However, when implemented correctly, email segmentation makes your messages more personal, relevant, and timely. And this is what leads to higher open rates, increased engagement, and more sales.
So, how do you segment your email list properly? That’s what I’ll europe cell phone number list answer below. Here are 15 practical email segmentation tips that will enable you to send the right message to the right person at the right time.
Also read our tried and tested product Email marketing guide for beginners .
It’s important to know how your subscribers respond to your emails. Some of them are active readers, but others may have never been interested before. Segmenting emails based on engagement can freshen up your campaigns.
Inactive Customers: Campaigns to Reactivate. Formulate offers for them or ask for feedback to find out why they are not engaged.
New Customers: Welcome them with open arms. Tell them what your brand stands for, showcase unique products or services, set expectations about how and what they will receive in the future.
New Customers: Engage them. State exactly what your brand is, show what makes your product or service unique, and set expectations for future communications.