Measure and Optimize: Never Stop Adjusting
Posted: Wed May 28, 2025 5:38 am
Look, these people already know you. They bought something. They’re already familiar with you. So why not do that? Keep the conversation going? Maybe a quick “Hey, how are you?” or “Do you still like what you bought?” You don’t have to think too hard about it. It could be just asking how you’re doing. It could be a little discount. People like to feel special. And, let’s be honest, loyalty programs? Yeah, people like that.
Plus, let’s be honest—they’re more likely to buy from you again. I mean, duh. After they’ve made a purchase, why not make it easy for them to buy again? Don’t leave them hanging out in the cold. Nurture leads by sending follow-ups with loyalty benefits. Stay in touch with them, you know? Which brands will solve this problem in 2025? They’ll be the ones enjoying more repeat business. It’s that simple. Lead nurturing strategies don’t end after the first sale.
By now you must be convinced that you know everything there is to know about prospect nurturing and that you have this lead nurturing strategy completely nailed down? Nope. Sorry, you’re not done yet. You can’t just set it and leave it. In fact, you have to constantly tweak it. Constantly. Seriously.
You need to track those numbers. Are people actually reading the europe cell phone number list emails you send? Are they clicking on them? Are they just... not telling you? If they're not engaging, that indicates a problem. Maybe your content. Maybe your call to action isn't clear enough. It could be anything, honestly. You need to figure it out.
Yes, you have the tools—CRM, automation, and more. Use them. But don’t just focus on the numbers. Do something with them. Change things up. Try different subject lines, A/B test CTAs. Tweak your content. Experiment with the timing of your emails. Keep changing things up until something works.
Plus, let’s be honest—they’re more likely to buy from you again. I mean, duh. After they’ve made a purchase, why not make it easy for them to buy again? Don’t leave them hanging out in the cold. Nurture leads by sending follow-ups with loyalty benefits. Stay in touch with them, you know? Which brands will solve this problem in 2025? They’ll be the ones enjoying more repeat business. It’s that simple. Lead nurturing strategies don’t end after the first sale.
By now you must be convinced that you know everything there is to know about prospect nurturing and that you have this lead nurturing strategy completely nailed down? Nope. Sorry, you’re not done yet. You can’t just set it and leave it. In fact, you have to constantly tweak it. Constantly. Seriously.
You need to track those numbers. Are people actually reading the europe cell phone number list emails you send? Are they clicking on them? Are they just... not telling you? If they're not engaging, that indicates a problem. Maybe your content. Maybe your call to action isn't clear enough. It could be anything, honestly. You need to figure it out.
Yes, you have the tools—CRM, automation, and more. Use them. But don’t just focus on the numbers. Do something with them. Change things up. Try different subject lines, A/B test CTAs. Tweak your content. Experiment with the timing of your emails. Keep changing things up until something works.