Build a Lead Magnet That Actually Works

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People don't give out their phone numbers or email addresses for free. You have to offer something of value in return. That's your main attraction.

Your lead magnet doesn’t have to be complicated. It just needs to solve a small but real problem that your dream customers are facing.


Make it quick to digest, to the point, and directly related to your main offer. If you're selling accounting software, don't create a lead magnet on "How to Promote Your Company." Stay on point.

Step 3: Create a Landing Page That Converts
Don’t drive traffic to your homepage. Your homepage is a busy street—too many distractions. Drive prospects to a landing page designed with one goal in mind: to get their information.


Companies that expanded their number of landing pages europe cell phone number list from 10 to 15 saw a 55% increase in leads. That single statistic alone should make you reconsider how many “entry points” you’re giving your audience. The more specific your landing pages are, the higher your chances of converting.

And for goodness sake—make sure your site works on mobile devices. More than half of your visitors are probably on mobile.

Step 4: Choose a Traffic Strategy (or Two)
You won't get leads if no one sees your offer. Here are some methods to get traffic. Choose the one that fits your time, budget, and where your people hang out.