Here are some ways you can use social media to generate lead
Posted: Wed May 28, 2025 3:45 am
Link to your lead magnet from your social accounts using a compelling CTA. Focus on what your audience will get out of it.
Host contests and giveaways . These events are great for generating leads because they instill desire in your prospects. If they enter a contest, they want the prize. Those who don’t win may buy instead. Create rules for participation that help you gain more followers and generate leads.
Check out this Instagram giveaway that asks entrants to follow a page and tag 3 friends. This attracts not one, but four potential customers to the host’s social media accounts.
Instagram giveaway examples
Image via Instagram
Go live using the live streaming option on various social platforms, including Facebook and Instagram. When you “go live” to your audience, you are seen as more transparent and trustworthy. Use the opportunity to ask your audience to visit your website or direct them to a landing page where you can capture leads.
Remember that social media may seem like a fun place to hang out, europe cell phone number list but people still want value. If your tweet, Facebook post, or other social media content doesn’t offer something valuable, don’t post it.
8. Share Content on LinkedIn
LinkedIn has a publishing platform that allows you to publish original content for your LinkedIn followers to read. It is also a fantastic lead generation tool.
You have several options when deciding how to use it.
The first method is arguably the easiest. Publish a new article on LinkedIn every time you publish a new blog post. Simply copy and paste the introduction into LinkedIn’s publishing system, then add the words “Continue Reading” at the end. Using “Continue Reading” as the anchor text, include a link to the full blog post on your website.
Host contests and giveaways . These events are great for generating leads because they instill desire in your prospects. If they enter a contest, they want the prize. Those who don’t win may buy instead. Create rules for participation that help you gain more followers and generate leads.
Check out this Instagram giveaway that asks entrants to follow a page and tag 3 friends. This attracts not one, but four potential customers to the host’s social media accounts.
Instagram giveaway examples
Image via Instagram
Go live using the live streaming option on various social platforms, including Facebook and Instagram. When you “go live” to your audience, you are seen as more transparent and trustworthy. Use the opportunity to ask your audience to visit your website or direct them to a landing page where you can capture leads.
Remember that social media may seem like a fun place to hang out, europe cell phone number list but people still want value. If your tweet, Facebook post, or other social media content doesn’t offer something valuable, don’t post it.
8. Share Content on LinkedIn
LinkedIn has a publishing platform that allows you to publish original content for your LinkedIn followers to read. It is also a fantastic lead generation tool.
You have several options when deciding how to use it.
The first method is arguably the easiest. Publish a new article on LinkedIn every time you publish a new blog post. Simply copy and paste the introduction into LinkedIn’s publishing system, then add the words “Continue Reading” at the end. Using “Continue Reading” as the anchor text, include a link to the full blog post on your website.