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Display ads, on the other hand, can be strategically placed on websites frequented by potential customers, ensuring brand awareness. Customize your redirect message It’s critical to tailor retargeting messages to fit each platform’s format and user behavior. Whether through sponsored posts, carousel ads, or dynamic display banners, the goal is to seamlessly integrate retargeting into the user’s online experience, increasing the chances of re-engagement. Retargeting campaign audience segmentation is Strategies for Effective Retargeting Campaigns Segmenting your audience is at the heart of effective retargeting, allowing you to profile your audience based on nuanced behaviors.