We'll get by without losses

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The economic crisis forces companies to reconsider their strategy and fight for every client. Or close down. It is not enough to just spend money on attracting clients. It is necessary to bring the client to the deal. This process will be special for each business, but there are some common ones.

According to UIS and CoMagic statistics, up to 45% of customers (depending on the industry) place an order themselves if the seller's website has this option. If it does not, up to 9 out of 10 sales are made over the phone.



Despite the importance of the telephone sales channel and its ease of use, many companies have not yet learned how to work with calls. The situation is most deplorable in the Beauty and Health industry: here, more than 13% of calls from potential clients simply remain unanswered. In the business services sector, this figure reaches almost 7%, in real estate - 5.5%.

That is, a business spends money on advertising, attracts customers, but gives them away to competitors: people want to place an order, but cannot contact the company. Where is the high sales and increased efficiency?


If you don't take into account the costs of attracting customers, it's easy to calculate the lost profit. Let's say that the number of unanswered calls is 5%. Then, even with 20 orders by phone, the daily losses will amount to the average check, for example, 6,000 rubles. This is almost 200,000 in lost profit per month.

This figure is clearly not from the real estate sector. The higher the company's turnover, the more impressive the amount of lost profit looks. To this should be added reputational losses and the impossibility of repeat sales. In the long term, all this can bury the business.

Anastasia Erpalova, CEO of Leimon Media Group: “It is not enough to simply attract clients — their requests need to be processed. The call center allows you to receive calls both day and night, which is especially convenient for clients from regions with a time difference with Moscow. It still happens that calls are missed. In this case, we receive a notification, and the manager promptly contacts the client. Thus, absolutely all calls are processed.”

There is no need to set up your own call center if the number of calls to the company does not dictate such a need. UIS offers a missed call notification service , which helps not to lose potential and maintain the loyalty of existing clients, without tying employees to the office.

Even one "saved" customer covers the cost of the finland phone numbers service. Depending on the industry, it is possible to return 40-60% of almost lost clients. Another 40% are non-targeted calls.

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Maxim Semechkin, director of the raybt portal: "Using the notification function allows us to retain clients whose calls were missed or cut off for one reason or another. Managers see all the information and can immediately contact and make a sale before the person has time to go to competitors."

Notifications are sent to e-mail or SMS. It is also possible to automatically establish a connection when any of the managers is free. The virtual PBX then announces that it is calling the number from which there is a missed call.

Not every person has a list of competitors' numbers at hand. The faster a company representative connects with them, the higher the chance of a quick "return". On average, a manager has at least 3 minutes to intercept such people and convert them into clients. The tool will become a feature of the company's excellent service, which will affect both its reputation and sales.

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