Data Points That Make Leads "Special for HubSpot
Posted: Wed May 21, 2025 8:04 am
To truly leverage HubSpot, you need comprehensive data:
Explicit Data (Demographic/Firmographic):
First Name, Last Name
Email Address (primary identifier)
Phone Number
Job Title/Role
Company Name
Industry
Company Size (employees, revenue)
Location (country, state, city)
Website URL
Any specific criteria from your ICP (e.g., specific estonia mobile database technologies used, type of customer they serve)
Implicit Data (Behavioral/Engagement):
Website Page Views (especially high-value pages like pricing, product pages, demo requests)
Content Downloads (eBooks, whitepapers, case studies)
Email Opens & Clicks (which emails, how many)
Form Submissions (which forms, what information was provided)
Webinar Registrations & Attendance
Social Media Engagement (if integrated)
Chatbot Interactions
Product Usage Data (if integrated with your product)
4. How to Get/Create "Special Leads" for HubSpot:
Inbound Marketing (HubSpot's Core Strength):
Content Creation: Develop valuable content (blog posts, guides, videos) that attracts your ICP.
SEO: Optimize content for search engines to drive organic traffic.
Landing Pages & Forms: Create compelling landing pages with forms that capture lead information directly into HubSpot.
Calls-to-Action (CTAs): Place clear and enticing CTAs on your website and content.
Social Media: Engage on platforms where your audience is active and drive them to your HubSpot-powered content.
Paid Ads: Run targeted ads (Google Ads, social media ads) that direct traffic to HubSpot landing pages.
Outbound Prospecting (Integrated with HubSpot):
Explicit Data (Demographic/Firmographic):
First Name, Last Name
Email Address (primary identifier)
Phone Number
Job Title/Role
Company Name
Industry
Company Size (employees, revenue)
Location (country, state, city)
Website URL
Any specific criteria from your ICP (e.g., specific estonia mobile database technologies used, type of customer they serve)
Implicit Data (Behavioral/Engagement):
Website Page Views (especially high-value pages like pricing, product pages, demo requests)
Content Downloads (eBooks, whitepapers, case studies)
Email Opens & Clicks (which emails, how many)
Form Submissions (which forms, what information was provided)
Webinar Registrations & Attendance
Social Media Engagement (if integrated)
Chatbot Interactions
Product Usage Data (if integrated with your product)
4. How to Get/Create "Special Leads" for HubSpot:
Inbound Marketing (HubSpot's Core Strength):
Content Creation: Develop valuable content (blog posts, guides, videos) that attracts your ICP.
SEO: Optimize content for search engines to drive organic traffic.
Landing Pages & Forms: Create compelling landing pages with forms that capture lead information directly into HubSpot.
Calls-to-Action (CTAs): Place clear and enticing CTAs on your website and content.
Social Media: Engage on platforms where your audience is active and drive them to your HubSpot-powered content.
Paid Ads: Run targeted ads (Google Ads, social media ads) that direct traffic to HubSpot landing pages.
Outbound Prospecting (Integrated with HubSpot):