B2B Data Providers with Salesforce Integration

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jakariabd@
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Joined: Mon Dec 23, 2024 3:28 am

B2B Data Providers with Salesforce Integration

Post by jakariabd@ »

Reduced Costs: Avoids wasted marketing spend on invalid contacts and reduces the need for extensive manual data cleansing.
Higher User Adoption: Sales and marketing teams trust the data, leading to greater CRM usage and productivity.
How to Get/Create Salesforce-Ready Contacts:
Many leading data providers offer direct integrations or easy export formats optimized for Salesforce. They focus on data quality and often provide features specifically to help with CRM hygiene.

ZoomInfo, Apollo.io, UpLead, Cognism, Lusha, Seamless.AI, RocketReach, SalesIntel, Clearbit: These providers allow you to:
Filter and build highly targeted contact lists.
Export data in CSV format, ready for Salesforce import.
Offer direct, two-way CRM sync (for higher tiers), which automatically populates and enriches Salesforce records, handles deduplication, and updates data as it changes.
Provide data enrichment, which fills in missing fields for your existing Salesforce records.
Often include technographic (what software companies use) finland mobile database and intent data (companies actively researching solutions), which can be added as custom fields in Salesforce to further qualify leads.
Internal Lead Generation & Nurturing Processes:

Lead Scoring: Implement a robust lead scoring model (often in a Marketing Automation Platform integrated with Salesforce) to automatically qualify leads based on engagement and fit. Once a lead hits the MQL/SQL threshold, Salesforce can automatically convert them to a Contact and link them to an Account.
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